The Basics of Bing Ads

We will create engaging ads for your business that will appear at the top or right of a potential customer’s search results on a Bing Network website. Bing is a particularly effective platform to use if you are an eCommerce business, as it offers product ads similar to those on Google Shopping.

To make sure you’re reaching the right people, we can target your ads by location, day of the week, time of the day, or various consumer demographics. We can also use bid adjustment to show your ads more or less frequently based on when, where, and how your customers search. The more likely your customers are to pick up the phone or fill out an online form, the higher we bid. For example, if you own a brick-and-mortar store, we will adjust our bid to better reach customers who live nearby.

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While we are targeting your audience with search and shopping ads, we then use Bing’s remarketing ads give you a second chance to reach someone who left your website. When an online user visits your site, we drop a cookie on their browser. Then, we use those cookies to show them image ads created for your business. This targets users who are likely to convert and sends them back to your site.

Big Spenders

Bing Network searchers spend 25% more online than the average Internet searcher.

  • 71% are 35 or older.
  • 77% have attended college.
  • 44% earn $75K or more a year.

Major Return On Investment

To improve your return on investment (ROI), think about how Bing Ads stacks up to similar networks:

  • Bing Ads costs 29% less per sale and has a 35% higher conversion rate at the same cost per click as Google Ads.
  • It provides a 40% conversion rate, compared to 10% for banner ads on third-party networks.
  • The average smartphone cost per click is $0.49, which is $0.09 less than the industry average.

Bing Fits Your Budget

If you want to begin a campaign with a lower budget, Bing is a great place to start. You sign up for free, you only pay for clicks, and you can start advertising with no minimum fee. You are still competing with other companies for that ad space, however, which is where our Bucks County team comes in.

Meet Your PPC Team

Our PPC specialists will develop a comprehensive strategy for your business, which may involve advertising on Bing Ads and other platforms. We will constantly monitor your account and adjust it to ensure that it continues to perform well. As we work to meet your goals, our team maintains open lines of communication with you through scheduled conference calls, emails, and in-person meetings.

We Do the Research

Quality keyword research and competitive analysis inform all of our Bing Pay-Per-Click campaigns. With keyword research, we can determine what phrases people search for when they are interested in your business while avoiding overly popular keywords that charge far too much for each click. Then, during competitor analysis, we will:

  • Explore your competitors’ usage of keywords.
  • Look at the language they use in their ad copy.
  • See what remarketing ads they have launched.
  • Consider any promotions or deals they may be advertising.
  • Determine how many times their ads for related services show to interested users.

See For Yourself

We take a transparent approach to running your national and local Bing Pay-Per-Click campaigns, so you can see what your money is buying. Our custom tracking and reporting will also clearly demonstrate the results that you need to know.

For example, 1SEO partners with a leading analytics platform that specializes in reporting on phone calls. This platform gives us the tools we need to show how many phone calls result from different channels, advertisements, or even keywords and impressions.

We also use Bing’s Universal Event Tracking. This incredible tool records what actions customers take on your website so that you know:

  • How many people visited a specific page of your site.
  • What time of day visitors spend the most time on your site.
  • How many people clicked and installed your mobile app.
  • Several other custom goals and events.

Your Search for a Bing Advertising Company Ends Here

If you’re ready to turn clicks into cash for your business in Philadelphia, Bucks County, or anywhere else in the nation, then contact 1SEO I.T. Support & Digital Marketing today. Our PPC experts will work with you to determine what ad services, including Bing, Google, or Yahoo Gemini, are the right fit for your needs. Give us a call or send us a message to set up a free consultation with our team.

Sources: https://advertise.bingads.microsoft.com/en-us/insights/planning-tools/bing-network-audience

https://advertise.bingads.microsoft.com/en-us/h/a/bingads/cost

https://advertise.bingads.microsoft.com/en-us/h/a/bingads/benefits