finding good content marketing in the form of blogs and press releases

The Secret Sauce of Digital Marketing

If you think of your digital marketing campaign as a recipe, consider your content to be the secret sauce. You can follow the recipe exactly, but if your final product has nothing to give it flavor, no one will want to eat it.

We combine all elements of the optimization process and use them to generate online content that is creative, original, and most importantly, engaging.

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Topic Research: Gathering Our Ingredients

The first step our team will take in preparing your content marketing campaign includes thorough research. Each piece that we produce is carefully investigated, choosing topics based on current trends in your industry. When we determine the focus of your content, we consider two essential elements:
  1. Drafting – Making creative, original, and engaging content that will grab people’s attention and encourage them to share.
  2. Functionality – Optimizing your content so that it ranks high on Google and other search engines, making it more visible to more people.

Choosing the Right Style

Just as all flavors don’t pair with all types of food, we offer several different mediums of content, each of which comes with unique strengths and the ability to appeal to and engage with audiences within multiple demographics.
  • Blogs offer a brief overview of a broad topic or a deep-dive into a specific one.
  • Press Releases announce your company’s latest events, product offerings, and promotions.
  • Infographics share a few interesting facts in an eye-catching format.
  • eBooks provide a deeper understanding of a specific topic and offer long-term value.
  • Quizzes encourage interaction with a brand or product and make great social media posts.
  • Whitepapers educate your audience and offer in-depth information about a particular aspect of your business.
  • Surveys give you a glimpse into your audience’s interests, helping to inform future content strategies.
  • Videos combine music, images, and text to engage viewers in a quick, yet effective manner.
  • Newsletters are often deployed through email and are a great tool to connect with customers and increase sales.

Serving Up Content to the Right Audience

We all have preferences when it comes to the restaurants we frequent, but even more so when it comes to the online channels we populate. After putting your content through a rigorous editing process, ensuring its full optimization and potential for engagement, we find the best platforms to share it with current and future customers. When we promote your content on platforms that allow us to connect with an idealized customer demographic, we can drive sales and engagement with the click of a button.

The Tangibility of Genuine Content

Throughout your digital marketing campaign, most actions occur behind the scenes, out of sight of your customers or clients. While these elements play vital roles in developing a sound and effective marketing campaign, you need something to cross the eyes of the consumer. The content we produce is directed at your target audience, presenting an opportunity to speak directly to potential customers in a way that will shape their perception of your business. Our team of digital marketing content strategists work tirelessly to not only drive more traffic to your website, but also to encourage the conversion from potential clients to loyal customers.

Find Out What Our Content Marketers Can Cook Up for Your Next Campaign

At 1SEO I.T. Support & Digital Marketing, we’ve gathered years of experience developing some of the best content on the internet today. Our digital content marketing and production strategies, in close collaboration with our social media marketing campaigns, are proven to drive engagement in the digital space. Our team of writers, researchers, and strategists in Bucks County are dedicated to communicating your vision in a way that captivates potential customers, encouraging them to not just purchase your product, but become a customer for life. Contact the 1SEO team today to find out what a fine-tuned approach to content marketing can do for your business!