...they have been able to bring more leads to the table.

  

Joseph Bograd - Bograd Real Estate

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Expand Your Brand and Reach with Mobile In-App Advertising

With a rising number of mobile and tablet users, advertising your website through mobile apps is a cost-effective digital marketing strategy for your Philadelphia or Bucks County business. If you’re a small-to-medium sized business owner, app advertising can help you stand out from the competition.

At 1SEO I.T. Support & Digital Marketing, our team of App Advertising Specialists can connect your brand with the right demographic in your area through ads on mobile apps. This results in not only enhancing your brand recognition, but also driving traffic to your website.

With all these distinct advantages, don’t you think it’s about time you considered paid mobile app advertising for your business?

Increase Visibility In The App Store

The popularity and reach of applications is higher than it has ever been. People are spending more time on their phones than almost any other device. In fact, research shows that mobile users spend far more time in apps than in mobile browsers. It should come as no surprise that in-app advertising makes up a significant proportion of total mobile ad spend.

And it’s for a good reason, too. Mobile apps are an increasingly popular platform where your customers spend a considerable amount of time. Given the growing popularity and expanding reach of in-app advertising, it may make sense to add this to your campaign’s marketing strategies.

Client Success Story


GETTING AHEAD IN THE FINANCE SECTOR WITH A COMPLETE DIGITAL MARKETING STRATEGY

Lightspeed Trading

Maximizing success is a no-brainer when you utilize every tool at your disposal. See how videos and mobile changed the game for this company.



Why Advertise in Apps?

It’s all about your brand. Advertising your website across multiple platforms increases brand awareness, and mobile app advertising strengthens brand perception as customers view your company as in-touch and modern. The right mobile app advertising firm can help grow your brand through mobile app ads.

You’ll also enjoy a higher click rate with in-app advertising over typical mobile banner ads. For instance, app users are more likely to explore your website via in-app ads than typical banner ads on the web. Having a sleekly-designed and user-friendly ad can boost your brand engagement, which in turn, can lead to more sales.

And because in-app advertising is less intrusive than other ads, it blends seamlessly into the user experience. A well-designed ad on a mobile app that doesn’t disturb the end-user experience is much more likely to get clicks, conversions, and ultimately, sales.

Bullseye: Hitting Your Targeted Audience

In-app ads are more cost effective than other types of ads, and they result in a higher click through rate as well. This is due to their ability to create better ad experiences for potential customers. With ad formats that are ideally-suited for apps, they can be smoothly integrated into the user experience. In certain cases, they can be designed to mimic user-generated content, which makes it far more likely for customers to engage and click.

With paid mobile app advertising, you have the freedom to focus on a tighter demographic than typical, broad online audience. It’s estimated that on average, adults spend almost two and a half hours a day using mobile apps, compared to merely 25 minutes on the mobile web. Naturally, this group includes tech-savvy users and younger generations. Understanding and knowing your customer base, and especially how to reach them, gives you the edge when it comes to effectively spending your advertising dollars.

Not only is in-app advertising an effective way to cost-effectively reach potential customers, but it can even be broken down by location. This means the geo-targeting options available through in-app advertisements allow you to make the most of your marketing budget while reaching the most ideal audience.

For instance, you can target the customers in your area by:

  • Geo-Targeting
  • Zip Code
  • GPS Location Services
  • IP Address Geolocation
  • Geo-fencing

Targeting users only in the area you conduct business can eliminate the chance of you spending money to targeted consumers outside of your area of business. This increases the effectiveness of your marketing efforts.

Let Our Resources Work for You

Our experienced team of digital advertising professionals is able to create engaging, creative advertisements and place them strategically in front of your customers, driving them to your site. Our mobile app advertising team can even provide in-depth feedback to assess the performance of your ad for mobile applications, and make any necessary adjustments.

You can expect:

  • Advanced reporting on metrics
  • Flexible integration options
  • Retargeting options

By choosing us as your mobile app advertising firm, you can trust that your company is in great hands, and that you’re capitalizing on your marketing budget. Not only can our team help you with your in-app advertising, but we can also help you advertise through other platforms, like Google Ads, helping you form a comprehensive approach to how your Philadelphia or Bucks County business uses mobile apps.  

Your customers use apps. So do your family, friends, and neighbors. Don’t you think it’s about time you capitalized on this technology? Contact us today to learn more about effective in-app advertising!

The 5 Building Blocks of a Successful Digital Marketing Campaign

Digital marketing — you’ve heard the term, but do you know what it means? In today’s world, you’re setting yourself up for failure if you’re ignoring your online presence. Learn what goes into a successful digital marketing campaign and how you can use it to your advantage.