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Home Services Guide to Google Analytics

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The internet has changed how people find the home services they book for their needs. By moving from word of mouth to a Google search result, home services companies have had to adapt how they interact with potential customers. Having a strong digital presence has become a critical component of sustainable revenue growth, and digital marketing forms the backbone of these digital initiatives. 

Home services need to get their name in front of as many eyes as possible. A specifically-tailored digital marketing strategy can help drive traffic to your website. Still, if you don’t know how the data breaks down, you will continue to be in the dark to capitalize on the traffic. That’s where Google Analytics proves beneficial for the home services industry!

See the Forest for the Trees

Tracking the data coming to your website can make or break your digital marketing strategy. Knowing who, how, why, and where your website traffic comes from comprises a critical component of your home services business’ ongoing efforts. With the knowledge that comes with tracking that data, you can better tailor your strategy to maximize your campaigns, focus on key target demographics, figure out what parts need tweaking, and which can stay the course. With the help of Google Analytics, you make sense of the raw data and have a clearer understanding of what it all means and how it can positively impact your business. 

Get Insight On Your Insights

The ability to adjust strategy in response to the data can make or break a business. With Google Analytics, you can utilize the service to gain insights from your website and give you the fullest possible picture of how people are interacting with your content. Google Analytics allows you to apply various filters, dimensions, and segments to your data to dissect what it all means. You can customize these to figure out detailed specifics regarding your site visitors and then pivot your ongoing strategy in response to it. The goal of turning website traffic into actionable results and revenue begins with making sense of these insights.

Through integrating the information generated from these insights, you gain the ability to transform the way your customers and potential customers interact with your business. You learn more about the conversions you strategy currently makes while subsequently telling you where you can improve and continue to drive revenue forward. 

There’s a Report for That

One of the most direct ways Google Analytics helps your home services business decipher the data comes from detailed reports. With the Google Analytics reports, you can get a detailed analysis of critical aspects of the data. Want to know what the audience coming to your website looks like on the whole? Here’s a report breaking down who has visited your site, what they did while there, and whether they filled out a contact form. Do you want to know how well your Google Ads performed this month in terms of ROI and overall performance? Here’s your report detailing performance, as well as letting you know if there are any discrepancies with any ads paired with specific landing pages! Thanks to Google Analytics’ robust array of reports, you have various ways to dive into the data and make your digital marketing efforts better. 

Knowing where your conversions come from is critical to your ongoing digital marketing efforts for the home services industry. These reports allow you to learn more about your audience, what they look for in a home service, what’s resonating with them, and lays out the areas you can bolster to increase your conversions. You can also access the data in real time to get an even more in-depth look at how users interact with your website. Through these various reports, you can develop an  agile strategy to respond to the data and make a more informed decision on how your digital marketing works. 

With 1SEO By Your Side, You Can Make Sense of the Noise

Even with Google Analytics providing you with detailed reports on the raw data, making sense of all the information can be challenging for even the most experienced business owner. That’s where having a dedicated and expertly trained team by your side to dive into the data, go through the reports, and provide you with an in-depth analysis of the analytics can help you continue to move your business forward. 1SEO can provide you with that kind of experienced analysis and guide you every step of the way! From our comprehensive approach to SEO, to building up your social media presence Contact our team today to learn more about how we can help your home services company utilize Google Analytics to the fullest!

About the Author:

Dan Matthews is your friendly neighborhood content writer at 1SEO. His secret dream is to go onto Guy’s Grocery Games, win, and parlay that into a recurring role as a judge. You can find him around town sampling the finest taco spots Philadelphia has to offer.

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