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App Store Optimization (ASO) Services

There are over 2 million apps on the app store ... Get yours found!


Taking App Store Optimization to the Next Level

You work hard on your app, and you don’t want it to be buried at the bottom of the app store, where nobody will find it. App store optimization — also called app store ranking, app store SEO, and app store marketing — is a crucial piece of your app’s success that you can’t ignore.

Are you getting downloads from the most popular app stores, Google Play, Apple App Store, Galaxy App Store, and more?

Using our expertise, we will help you:

  • Increase visibility in app stores
  • Determine the best strategy to outperform competitors
  • Drive more organic downloads
  • Gain quality users at an effective cost

Optimizing your application’s ranking in app stores comes down to a variety of factors like titles, descriptions, ratings, app quality, app updates, and an app website. Without proper implementation and a unique, eye-catching design, all your efforts could be ineffective. At 1SEO Digital Agency, we understand the complexities of the algorithms that shape the ASO process, and we use that to make your business successful.

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Client Testimonials
Julie Potts
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Working with 1SEO has been an incredible experience thus far. They are truly a fresh of breath air! Very attentive, innovative, brilliant and the results have been incredible. We couldn't recommend them enough!
Keith Baldwin
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How many companies have been with their digital marketing company for over 10 YEARS??? We have! They know what they are doing, they continually improve to keep us up to date and relevant and they care about making us successful.
Tami Fox
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Hands down the best marketing firm around! The entire dynamic team at 1SEO helped us achieve our marketing goals by increasing our website traffic and targeting quality business leads.
Matthew Padlo
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I need great people. I’m getting too much lead generation thanks to 1SEO, that I need more A players. Can’t recommend them enough. My new website is OPTIMAL as well thanks to their staff! 5 stars all around.
Nunzio Merla
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Very responsive and informative. The employees are always there to assist immediately. I don't recall a time where a concern I had wasnt responded to in under a half hour.

App Store Ranking Factors

We’re experts in website SEO, helping our clients’ webpages soar in search rankings and gain more traffic, leads, and sales. App store optimization follows many of the same guidelines as traditional SEO. You want to know how the ranking algorithm works, know your competition, and form your strategy accordingly. So, how does an app store rank apps?

  • Keywords in the app name, URL, and description
  • Perceived app quality
  • User value signals: reviews, ratings, and engagement
  • Number of downloads
  • Freshness and frequency of updates
  • Brand scale
  • Website associated with the app
  • Click-through rate from app stores

When you work with 1SEO, we’ll start from the beginning to understand your app, its history, its target user base, and the competition you’re up against. We’ll then do the keyword research to give you a great plan for optimizing what you display to app shoppers and to the ranking algorithms.

We put the focus on the user in everything we do. After all, apps come down to one thing at their core: user experience. The same goes for SEO and ASO. Search engines and app stores aim to reward great user experience, and having a great user experience starts from the moment your customer finds you.

App Store Optimization Strategy

One key to marketing your app is knowing how it fulfills your users’ needs and fits into the competitive landscape. When we do keyword research, for example, we won’t always advise you target the highest volume keywords, but rather keywords that will help feature your app in a variety of search queries for users who are likely to download your app.

Are you trying to compete with big name brands, succeed in a highly competitive generic app genre, or do you have a unique offering for a niche audience? Answers to these questions help shape the strategy of your ASO. There’s no point in playing a game you can’t conceivably win. Our ASO methods are smartly balanced to help you understand exactly what levels of success you can expect from working with us.

Building Your App Website

If your app doesn’t have a website, you’re missing a big piece of app store optimization. A website is a valuable promotional tool, gives your customers a place to find more information, and sends a valuable signal to app stores for ranking your app.

1SEO Digital Agency is an expert digital marketing partner, and we can make you a website that attracts customers and backs up your ASO efforts. Look into our website design services to get a new or improved website.

Increase Your App’s Visibility

There are literally millions of apps out there. If you want people to download your app, it needs to stand out from the crowd. Without a reputable ASO company behind you, it is nearly impossible for an app to gain traction. Let the experienced team at 1SEO Digital Agency employ proven app store optimization strategies to help your app rank higher, improve the user base, and connect consumers to your company.