Why is Link Building Important?
Every morning you wake up, shower, brush your teeth, eat breakfast, and then start your day. It’s part of your daily routine. If you skip one part of your routine, there is the potential that your whole day is ruined. This stands true in link building as well.
Think of it this way. The internet is always on, always running. Anyone can search for something at any time of the day or night, and your website could be the one to answer the user’s questions. But what generates that traffic to your page and boosts your organic search rankings? The answer is simple, SEO tactics, anchored by content and link building.
Just like your daily routines, link building should be done as a routine when performing SEO on your website. Many people view link building as just a way to generate traffic and get higher rankings. Although that does stand true, link building can be a powerful marketing tool. We see link building done on traditional bookmark websites like Reddit, Newsvine, Delicious, Scoop.It, etc, but what some people forget are the non-relevant links like Tumblr, Pinterest, Stumble Upon, and many more. These links are extremely important to build a backlink profile because—like I said before—link building can perform as a marketing tactic, as well.
Yes, it would be great to produce content or a product that has people lining up at the door for your service or your website reaching millions of hits each day, but that’s not how the web works. This is why it is vital to use these links to attract people and promote your website. You want your message and service to be promoted, and by opening your eyes to this type of link building, you allow that to happen.
Once you let link building become a part of your routine, you will allow engagement with the community as well as brand promotion. Pair this link building with social shares, guest blogging, infographics, and more, and you’ll see traffic grow to numbers you could have never imagined your website reaching.
For example, posting on Pinterest is a smart decision in link building especially with a picture like an infographic. The web is filled with articles and sometimes people like to see a visual rather than words for engagement. An infographic is the perfect opportunity to do so. Putting your infographic on Pinterest during the link building process will generate the bloggers that enjoy “repinning” your industry-related content. Once someone repins your content, they just promoted it to their followers and your link building worked! Exposure is key.
Turn Link Building into a Routine
Link building is not going to go anywhere in the near future. In fact, it’s going to continue to help market your brand and generate traffic to your site. So why not wake up, shower, brush your teeth, eat breakfast, and link build! One more daily habit won’t hurt to try, it’ll be well worth it.