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While most industries can benefit from social media marketing, it is especially beneficial for plastic surgeons. To make sure that you’re getting the most out of the available platforms, however, you need the right team to support you.
1SEO is a Facebook Marketing Partner, which means that we stand among the elite social media marketers in the country. Our extensive knowledge of both the platform and the cosmetic surgery industry gives us a unique advantage to help you reach more potential patients.
When we think about Facebook marketing, it is very different from how we think about marketing on other channels, such as SEO for your plastic surgery practice. That’s because when people go to Google, they are actively searching for information. When they are on social media, they are passively absorbing posts from friends, pages they follow, and other companies who reach them through a sponsored post.
Just like when we build a PPC campaign for your plastic surgery practice, when we create an ad campaign on Facebook, we can use a variety of demographic targeting options to help ensure that the right people are seeing your ads. Plus, Facebook is typically a very cost-effective platform to build awareness of your cosmetic surgery practice.
Plastic surgery is a unique industry in that it often takes people a very long time to make their decision to have a procedure done — sometimes weeks, months, or even years. Since a major reconstructive surgery tends to be a significant investment, and because it will impact a person’s appearance in the long term, it’s a decision that most people do not make lightly.
You can help make their choice easier by providing them with content that will help to educate them and inform their decision. Our team will work with you to develop a content marketing strategy to share information about types of procedures and what makes your practice unique through blogs, videos, and infographics.
After someone interacts with your content, either by clicking a link or watching a video, we will be able to send them reminders about your services through remarketing ads. This is a great opportunity to inform people of specials that you’re currently running to prompt them to reach out to you for an appointment.
Besides just Facebook, for plastic surgeons looking to expand their audience even further, we can share information about your practice through other channels such as Instagram. This platform is highly visual, so it’s a great place to showcase videos or even before and after pictures.
Another platform that could be worthwhile for your cosmetic surgery practice is Pinterest. People on this platform are often looking for ideas or information. Infographics do well on this platform, as do photos.
Want to start getting more out of social media? Our team is ready to help. Contact us today to learn how you can reach new audiences.
Please provide us with the following information and our team of experts will be in touch with you as soon as possible. We look forward to working with you!
We solve business problems, take a consultative approach to every client engagement, and find actionable solutions that will help your organization.
1SEO.com Digital Agency
1414 Radcliffe St #301, Bristol, PA 19007
2825 E Cottonwood Parkway, Suite 500,
Salt Lake City, UT 84121