How's Your Website Performing?
Advertising on social media is much more than just boosting a post that you want your followers to see. To do it successfully, you need a team that not only knows platforms such as Facebook like the back of their hands, but also one that is knowledgeable about the HVAC industry and what type of marketing works best for companies like yours that focus on heating and AC repairs.
Our team is one of the best in the country, and we are proud to have earned the distinction of being a Facebook Marketing Partner. This title, reserved only for some of the most elite social media marketers, means that we have direct access to a dedicated Facebook representative who can offer insight into ways that we can improve your campaign.
When we advertise your company on Facebook, it’s very different from the way you might think about promoting your HVAC company with SEO. When someone performs a search on Google, they are actively looking for a service that you offer. However, when they are on social media, they are passively scrolling and looking at pictures and videos. We can catch the attention of people as they go through their news feeds by showcasing interesting content related to your services.
Similar to the way we create PPC campaigns for HVAC companies, Facebook has very specific targeting options to help you capture the type of audience that you’re looking for. This way, you’ll be making the best use of your budget. In fact, Facebook is often a very cost-effective advertising platform.
When people are browsing on social media, they will likely be turned off by direct, in-your-face advertising. Instead, our team will come up with a complete content marketing strategy that will provide viewers with valuable or interesting content. This could be anything from a simple how-to video to a list of tips to prepare for the season ahead.
Providing informative content not only positions you as an industry expert, but it also builds trust in your brand, since viewers will see that you are offering helpful tips and tricks.
After someone interacts with the content from your ad by viewing a video or clicking a link, we will then be able to show them additional ads. These ads will serve to remind them of the helpful content that you provided. If you showed a video about scheduling a seasonal tune-up, the ad may serve as a reminder that they should schedule this service with you as soon as possible. Seeing your name consistently pop up in their news feed will also help them to keep you in mind the next time that they do need AC or heating repair.
For companies that are looking to expand their audience even further, Instagram marketing might be a good option. People using this platform are looking for great visuals, so if you have creative videos to show off or fun photos showcasing your team’s personality, this is the platform to share it on. Plus, it can serve as another place to help remind customers that your company is the one they should call if they have any issues with their HVAC unit.
Running a page for your HVAC company is very different than just using your personal Facebook or Instagram account — that’s why you should leave your social media management to the experts. Contact us today to find out how we can help you reach new audiences.
1SEO.com Digital Agency
1414 Radcliffe St #301, Bristol, PA 19007
2825 E Cottonwood Parkway, Suite 500,
Salt Lake City, UT 84121