How's Your Website Performing?
Did you know?: 93% of all online experiences begin with a search engine. Of that percentage, 67% use search engine results as their first source of information when looking for schools.
Is your private school, daycare, college, or university still relying on print materials like brochures, postcards, and catalogs as your go-to marketing tools? Ten years ago this was still an effective way to showcase your school’s offerings, which in turn often led to higher enrollments. However, today, you are going to need to do much more if you want to be found. Search engine optimization is an essential piece of your marketing puzzle.
At 1SEO I.T. Support & Digital Marketing in Bucks County, PA, we specialize in SEO for the education sector so both students and parents alike can easily find and enroll in your educational programs. We offer a range of customized SEO solutions to help bolster your online presence that includes:
On-Page Revitalization of Your Website
Accurate Business Listings
Targeted Outreach Strategies
Keyword research involves searching and identifying the words and phrases that your audience (students or their parents) are entering into search engines. Keywords in the education sector could be as broad as “daycare in Philadelphia” to something much more specific, like “affordable schools for those aged 3 and up near me.”
Keyword research is the first step that 1SEO tackles when building your educational facility’s SEO campaign. We take a deep dive into what keywords people are using to search for the services you specialize in and then use these results to develop a highly targeted campaign for maximum search engine visibility.
Remember the keywords we chose from above? We will take those targeted keywords and add them to genuine, engaging content that lives on your site for even more relevancy to your searchers’ queries. How does this help your rankings? When you include the keywords that your audience is searching for strategically throughout your website, Google will read your site and, over time, you will start to rank higher for those terms.
All businesses with a physical location, even educational institutes, should have a Google My Business (GMB) listing, and it should be optimized to help prospects find the most pertinent information about your school. GMB is a free tool from Google that complements your existing website and offers a significant impact for school’s looking for more local exposure. Once your GMB listing is created, 1SEO will make sure all of your online citations are correct, including your address, phone number, and website URL.
In the educational sector, targeted outreach is highly beneficial when it comes to not only receiving valuable backlinks from other reputable sites, but also to promote scholarships your school may be offering. To accomplish this, 1SEO reaches out to off-site publishers in hopes of getting a backlink to your school’s website, which ultimately enhances your organic visibility in Google over time.
The practice of link building is to acquire hyperlinks from other websites that lead to your own. The more quality links your website can acquire, the more authority Google will see you as having, thus ranking you higher in search engine results. Link building for your educational institution paired with various other pay-per-click and social media tactics will all work together to increase your online visibility.
Having the right local SEO campaign in place can help more people find your school online, ultimately leading to more enrollments. Contact our Philadelphia-area digital marketing experts to learn more about all of the SEO solutions we have available today.
Please provide us with the following information and our team of experts will be in touch with you as soon as possible. We look forward to working with you!
We solve business problems, take a consultative approach to every client engagement, and find actionable solutions that will help your organization.
1SEO.com Digital Agency
1414 Radcliffe St #301, Bristol, PA 19007
2825 E Cottonwood Parkway, Suite 500,
Salt Lake City, UT 84121