Education & PPC


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Watch Your Student Recruitment Efforts Skyrocket With Paid Search

The education industry is highly competitive, with thousands of schools vying for the attention of parents and potential students to choose them over the competition. But how will you differentiate yourself from the daycare down the street? What makes your private school better than the rest? That’s where pay-per-click (PPC) advertising can help. The best part is, you only pay if one of your ads is clicked!

At 1SEO I.T. Support & Digital Marketing we create PPC advertising campaigns through Google Ads and other relevant channels that drive results, working to support the social media campaign for your school.

overall reporting for ppc client

You’ve Got Goals? PPC Can Help You Reach Them

Every day, parents and prospective students are on their computers, mobile devices, and tablets searching for ways to either start their education, continue their education, or advance their education. PPC advertising for the education sector allows schools to use ad campaigns in which they can strategically target the audiences that are most likely to consume their services.
Here are some of the chief benefits of adding a PPC campaign to your school’s digital marketing strategy:

You’ll have the ability to fine-tune a campaign to reach only those who are relevant to the message. For example, if you run a daycare, your ads will not be shown to teenagers or seniors who wouldn’t be looking for childcare services.
Even if the ads aren’t clicked, your message and name will get more exposure online.
Unlike other types of marketing, results for your PPC ad campaign are transparent and easy to track. You can see what’s working, what’s not working, and change things accordingly.

Client Success Story

Take Control With Custom-Tailored Campaigns & Objectives

At 1SEO, our PPC strategists prepare, execute, and fully manage your pay-per-click ad campaign based upon the goals and objectives you’d like to accomplish. Once we have your school’s advertising goals nailed down, you will be assigned a dedicated campaign manager that will craft your personalized PPC strategy. Our services include:

Ad Copy Creation
A/B Testing on Campaigns
Keyword Research
Competitor Analysis
Weekly Maintenance on Account
Custom Reporting
Conversion Tracking
Call Analytics & Recordings

While some agencies may have that set-it-and-forget-it mentality, at 1SEO we are always keeping a pulse on your account’s performance and making improvements as needed.

Whether you are a very large college or university that houses thousands of students every year or a very small private school with less than a hundred students total, 1SEO cares deeply about your success.

Are You Ready to Start Winning Online?

The importance of a well-thought-out and managed PPC and SEO campaign in the education sector cannot be understated. Let 1SEO take the reins and help you start winning online today.