What’s So ‘Pinteresting’ About Pinterest?
So you love social media and are a frequent user of Facebook, Twitter, Instagram, and Google+. All of which give you a glimpse into the lives of other people and businesses. But have you ever thought about being on a social media network that was strictly made to give you a closer look at things people create and not the people themselves? What I’m referring to are things like brands, clothing, recipes, places, hobbies, activities and décor. Imagine having all of these things in one place. A place that keeps you up to date with the specific things that interest YOU. A place that allows you to search for and store those things so you can re-visit them any time you want. Well that’s exactly what Pinterest does.
Personally, I had never really understood how to utilize Pinterest until I began working at 1SEO. After checking it out in earnest, I learned how to navigate the network within 10 minutes and realized that there’s an entire world full of “pinteresting” things out there for me to explore. With 47.1 million users (and growing) it is the most interesting, or shall I say “pinteresting”, place for social media users to hang out.
So how does Pinterest work? Here are some of the features that got me hooked:
Once you create an account, you have the ability to search and follow people, companies and organizations that appeal to you. The site consists of pictures scattered about the page with mini descriptions and/or links to websites or articles. If you see something that interests you, you can “pin” it to one of your boards. Now you’re probably wondering what a board is and how you “pin” things to it. Think of your boards as a cork board you would have hanging in your home, and the act of “pinning” as thumb tacking a photo or note to that board.
Your boards can be whatever you want to make them. They’re simply places where you can group pictures together in one location so that your pictures stay organized. For example, I have a few places that I have never traveled to, but dream about visiting one day (Tahiti, Greece, Iceland), so I created a board named “Will get here one day” and pinned pictures I found of those places and all of the things I liked about them.
Some people use boards to pin the photos they’ve taken themselves or pin other user’s photos that they’ve found (I prefer to search for other people’s photos to pin). Most of Pinterest consists of creative, new ideas that come from individuals who feel compelled to share them with others, which is exactly why I love it, people with a passion for their ideas! Pinterest is also hashtag friendly, meaning you can easily search for and find what you’re looking for (my usual hashtag searches consist of #delicious #recipes #food #healthy, which is fitting since my largest board is titled ‘Yum’ and consists strictly of food).
All of these features make Pinterest fun, easy to use, and some may even say addicting.
So why should YOU sign up for Pinterest? What’s so Pinteresting about it?
Pinterest is your own personal wish-list, to-do list, creative display, favored hobbies, desired activities, and anything else you can think of, stored in one spot at the click of a button. Each board can be thought of as a place holder for the ideas or desired things that pass through your mind throughout the day.
Let’s take a look at the following scenario. You’re walking down the street on your lunch break on a Tuesday afternoon. It’s a beautiful day and the restaurants you pass by are filled with life. The bakery on the corner has a line spilling out the door, but you don’t have time to wait and purchase the new chocolate peanut butter cheesecake pretzel bar you see in the window, so you settle for the black coffee and predictable scone from some other less crowded shop.
Back in the office, your mind can’t stop thinking about the missed opportunity for trying the new treat, so you Google what you can remember of the sugary, chewy dessert: “chocolate cheesecake peanut butter yummy goodness recipes”. The first five results all have something in common… the word ‘Pinterest’ tacked on their URL’s. Without hesitation you click on one and find so many different ways to create something just as mouthwatering at home. You start to wonder how you can save this recipe and website without having it go to the list of 568 unread emails in your inbox or writing it down the old fashioned way with pen and paper only to have it land in your purse to never be found again. So you finally look into Pinterest.
There, you create an account in less than two minutes and find that you’re able to create your own ‘board’ and simply click “pin it” to whatever recipe had your stomach grumbling earlier that day. You do this to all the recipes you think sound delicious and to some cute outfits you found while browsing the network.
That weekend, you’re lounging on the couch relaxing and decide to log into Pinterest. You find all of the recipes that you had previously pinned to your board right at your fingertips. The pros are obvious: who doesn’t want a full belly of the chocolate cookie, peanut butter dessert just from reading a short description off of a social media site?
Pinterest is not just for browsers either. It can be used by bloggers, companies, and organizations to create heavier traffic to their own blogs and websites. It’s a chance for creative ideas to be heard and seen through searchable hashtags.
Pinterest is gaining popularity and continues to add new features. Coming soon will be buyable pins. This means that if you like a certain item, not only can you pin it to one of your boards, you will be able to purchase it directly from Pinterest. For all you out there looking for a different kind of social media network, you MUST give Pinterest a try!