What’s Ahead for 2016 in Digital Marketing: The Dawn of Interactive Content Marketing
Press releases, blogs and web content – oh my! Content marketing strategies such as these can seem like the yellow brick road to a successful digital marketing campaign is never ending. But, that’s the thing about search engine optimization – it never ends! It is always changing in technique according to how the search engines are updated, which is why it is important to stay up to date with the trends of the industry. One predicted breakthrough for 2016 is interactive content.
Effective in Reaching Mobile Users
According to the article, “10 SEO Trends For 2016” by Keith Hodges on the website Business 2 Community, interactive content is on the rise for encouraging user engagement and brand communication with customers. SEO enhanced, textual content is highly effective in helping achieve traffic and high rankings. However, interactive content, aka “actionable content,” may take the win for mobile devices since smartphones and apps are great tools for user engagement. Technology is already evolving to support this type of content because of the compelling presentation it provides. The extensive use of mobile devices has led to the heightened ability of user interaction, making interactive content the perfect fit.
Applying it to Your Marketing Campaign
The upside to interactive content is that it has already been around for years, so it won’t be difficult to integrate into your digital marketing campaign. As a content writer, I’m tasked with creating relevant content that is attention-grabbing and informative. I put my all into my press releases, blogs, reviews and web page content, but the increasing popularity of actionable content allows me to have the opportunity to work with a wider range of platforms.
Content doesn’t have to be a systematic output of the same formats over and over again, all the time, to be relevant. Throwing a little bit of interactive content into the mix every once in a while isn’t a bad idea, especially since it is just as valuable and as informative as textual content. The objective to increase traffic and rank higher on the SERPs depends on content – and that may soon include both actionable and textual.
What is Interactive Content?
Interactive content is merely a collection of other methods that can gain more clicks, establish page authority, spark user engagement and build links for an increased conversion rate. It is a content strategy that is used to generate a customized and unique experience for the user. Every company has a story to tell, so why not try telling it in a different approach? Captivating content begins with great ideas. To spark your creativity, here are some interactive content platforms that can be utilized:
- Personable Quizzes
- Interactive Maps
- Comic Strips
An Expanding Content Strategy
There are various tools across the internet that make it easy for users to develop interactive content, such as Polymaps, NVD3, ThingLink and Piktochart. In a new digital marketing era, where developing engaging content is now one the biggest challenges, interactive content may be the drive your audience needs to reach your website. Consider enhancing your content marketing strategy with interesting interactive content your visitors will be attracted to. It just might be the red twinkling shoes on your feet ready to hear you say the words, “There’s no place like Google.”