What You Need to Know About YouTube’s TrueView Shopping Campaigns
There is a new advertising strategy available within your current Adwords platform, and it is already receiving positive feedback.
If you are already using YouTube video ads and YouTube remarketing as a current means of advertising, then TrueView Shopping is the route you will be taking next. Let’s begin with some statistics as to why you should be advertising on YouTube and then how YouTube plus Shopping is a no brainer for your ROI.
For starters, the sheer volume in potential customers is much larger than you may think. There are currently over 1 billion YouTube users, which is almost a third of all internet users. Each day people will watch hundreds of millions of hours in videos, as well as see all the paid advertisements. In fact, you are able to reach more eyes of 18-49 year olds with YouTube than through any current cable network within the United States.
In Adwords, the act of advertising on YouTube is known as TrueView advertising and has been very successful on its own. The amount of companies who use this platform for advertising has seen growth year over year by more than 40%. Looking further into YouTube’s advertising statistics, there has been a 60% increase year over year in regards to the amount spent by companies to advertise on the platform. So how could Google possibly improve the way you advertise using TrueView? They have decided to incorporate Shopping ads directly into your advertisement video.
What does this mean for you and your potential consumer? It allows you to shorten the path of conversion a user must take in order to purchase your products. This is done now by using various tactics within the video itself, for example: You are advertising a video on how to install a new hidden camera. During this video, an actual product ad will appear. The product ad will be the exact model of camera you are currently installing which sends viewers directly to the product page of that camera. This in turn increases the chances of a conversion/sale by eliminating the need to navigate around on your site for that particular item.
TrueView for Shopping is still in Beta testing, but has recently been offered to a select group of agencies. During the early test phases, the few brands who were invited to participate saw amazing data.
Wayfair, an online home goods company, acquired 3 times in revenue increases per impression compared to campaigns they were running previously. Then you have Sephora, who saw an 80% lift in consideration, 54% lift in ad recall and an average video view time of almost 2 minutes. The pros of this new strategic option are evident, but since this is so new we have yet to see the pitfalls of TrueView.
Personally, I don’t see how there could be a downside to this especially if you are already using YouTube as a means in your advertising plans. You can contact your Google representative to find out how to partake in TrueView Shopping for your Adwords account.
When you need assistance managing your Adwords account and creating converting campaigns, contact the PPC specialists at 1SEO.com Digital Agency today.