Are you preparing for the upcoming holiday season? Staying up-to-date with local SEO and the holidays can help benefit your business in many ways. If you follow some of these local SEO Tips, you can head into the New Year with boosted traffic and ROI.
1. Consistency and Accuracy of Online Listings
Keeping your NAP+W accurate and consistent is important. NAP+W stands for name, address, phone number and website. Keeping your listings consistent and accurate helps keep the false business locations from being listed and ranking. If your local listings are inaccurate and inconsistent across the board, your local SEO plans can be terminated because you won’t be found online.
2. Become Creative with Holiday Promotions and Specials
Holiday promotions and specials can help boost sales. While you are prepping your website for the holidays, make sure your promotion is what the visitors really want to see. This upcoming holiday season, create a holiday hashtag to help start engagement with your brand and/or product. Become creative with contests, as well. As an example, Gap was doing a pin your holiday wish list for a chance to win a gift card. Create a countdown to your homepage to a certain promotion or holiday event.
3. Implement Holiday Images on your Website and Social Media
Uploading a cover photo on Facebook with a nice holiday image will be beneficial because it is the first thing people see when they look at your Facebook page. Using the holiday season to your advantage with timely images can help bring in more traffic and entice people to check out your website.
4. Be Better Than your Competition
When preparing your local presence for the holiday season, you may want to ask yourself what makes you stand out compared to the bigger companies? What will make people purchase or use my service over my biggest competitor? The holiday traffic and holiday online shopping on the web continues to grow, and analyzing your competitors will give you the upper hand.
These tips can help, just remember to stay on top of trends with your business and the time of the year to get the correct promotions out there for your business. These are just a few tips you can use to help increase your traffic and ROI. The holiday season is a huge time of year for internet sales. Don’t let it pass you by without increasing revenue.