In this day and age, having an online presence is critical to the success and growth of any company. According to the online statistic giant, Statistica, the number of consumers accessing the internet worldwide sits at 48.9% with projected growth to 53.7% by the year 2021. And if you take a look at these live internet stats, you will see in real time the staggering number of Google searches being performed, the total number of internet users, and much more, is rising by the second, which brings us to our next point:
If your HVAC company isn’t represented online, how will your customers find you?
An HVAC customer’s buying cycle is a little different from, say, a woman looking to purchase a coat from a department store. A woman searching for a coat may go to many different sites, wait for a sale, then make her purchase, whereas an HVAC customer that needs their air conditioner fixed right away has a greater sense of urgency and is going to make a quicker decision. More likely than not, they are going to choose one of the first search results.
Search engine optimization and visibility, however, is only one piece of the puzzle when it comes to creating and implementing an effective online digital marketing strategy for your HVAC company. We’re going to discuss our top three digital marketing tips for the heating and cooling industry that will help you stand out online.
Search Engine Optimization (SEO)
Most HVAC companies are local. Therefore, having local SEO in your strategy is imperative. You want to be found in your particular city or county because that is where your potential customers are searching. Local SEO, if performed correctly, will boost your presence in Google’s search results, increasing traffic to your website. PPC marketing for your Philadelphia HVAC business is also another great advertising tool to use, and you can find more information on that here.
If you’re interested in learning more about how local SEO can make an impact on your bottom line, contact our digital marketing experts today.
Google My Business (GMB)
Google My Business is free and will provide your customers with a ton of information about your company with just a few clicks. To ensure your GMB listing is effective, though, it needs to be optimized; otherwise, people searching for HVAC services will just sift over you to the next listing.
So you’ve made it to the first page of the search engine results, you’ve optimized your Google My Business Listing, and now customers are visiting your website. The hard part of creating an effective digital marketing strategy may seem to be finished, but it’s not. If your website doesn’t include these key factors, all you have done thus far is in vain.
- Mobile Friendly First: Over 50% of searches for HVAC services are being done on a mobile device. This tells us that you need to take into account what your website looks like to people viewing it on a mobile device like a smartphone. Navigation needs to be clear; the text should be large enough to read, and a click-to-call button is essential for leads.
- Page Loading Speed: This is pretty self-explanatory. If your page takes more than three seconds to load, most people are going to navigate away and go to another service provider.
- Simple Navigation: The easier it is for your customers to find what they are looking for on your site, the more likely they are to keep coming back. Clear contact information front and center and an easy-to-find menu in the top left corner is an excellent place to start.
Are you ready to start building your HVAC company’s online success using search engine optimization, Google My Business, and a sleek, well-designed website? Contact the leading search engine optimization and Philadelphia email marketing company in the business, 1SEO I.T. Support & Digital Marketing, for all of your company’s digital marketing needs!