Only three years after its rollout, Google has decided it will put an end to Nearby Notifications on Android devices. This feature, which was intended to provide Android users with location-specific information, had recently become flooded with spammers and irrelevant advertisements. Now, as of December 6th, 2018, Android users will stop receiving Nearby Notification entirely; however, developers will still have other ways to relay messages and notifications to those who wish to experience them. Continue reading to learn more about this soon-to-be discontinued service and what it could mean for you.
How Did We Get Here?
Back in 2015, Google introduced the Nearby Notifications feature, as well a few other location-based services they hoped would proactively provide individuals with useful information that could help them throughout their day. The original plan was that beacon technology would be set up in certain locations and could then ping a person’s device. These notifications would inform the user of pertinent information such as: where the nearest free Wi-Fi location is or when the next train is scheduled to arrive. In a blog post discussing Google’s discontinuation of the service, a representative writes, “…we have a very high bar for the quality of content that we deliver to users, especially content that is delivered through notifications. Ultimately, we have determined these notifications did not meet that bar. As a result, we have decided to discontinue support for Nearby Notifications.”
The end-goal for Nearby Notifications was for Google to provide users with information before they had to search for it. However, this was not Google’s first attempt at trying to create predictive searches. Some may remember the now-defunct Google Now launcher, a feature which highlighted specific apps users may need based on various factors like location, time, and usage history. Google Now, Nearby Notifications, and the predictive search systems still to come all represent the importance of ensuring your brand that carries a strong online presence and sticks out from the rest. Luckily, 1SEO I.T. Support & Digital Marketing is here to help.
No More Nearby Notifications: What It Means For You
As a business owner, what does the discontinuation of Nearby Notifications mean for you? Honestly, not too much. You should, however, be advised that you will need to create a more strategic plan on how to target potential customers who use Android devices. That’s where an award-winning digital marketing agency like ours can step in.
We offer top-of-the-line web and app development services which can help you connect with a broader audience. Plus, with research-backed SEO services and a talented social media team, we can create ads and notifications that get your company’s brand in front of as many potential customers as possible — no matter what type of mobile device they use. Even when changes take place across the digital marketing landscape, our team is able to create updated strategies and help you perform online.
The Future’s Still Bright
When the December 6th end-date arrives, developers will have to switch over to other APIs in order to create alerts based off of proximity. Google will have two related APIs, Nearby Messages and Connections, which will give developers the ability to build device-to-device connectivity experiences.
With so many people competing in today’s online space, quality most certainly matters. Companies like Google care more about quality than quantity, which can lead services such as Nearby Notifications to fall by the wayside. When you have a team of experienced digital marketers working for you, you can rest assured that your marketing strategies will be mapped out to product quality, not just quantity.
If you’re interested in learning how you can grow your brand through Beacon technology and app development, our team of digital marketing experts is standing by to help with any questions, concerns, or comments you have regarding the phase out the Nearby Notifications services. Put yourself a step ahead by contacting us today!