The Missing Link: Are You on LinkedIn?
With a user base that includes 347 million individual users and 4 million businesses, LinkedIn is currently the third most used social media network, after Facebook and Twitter. Despite the network’s growing popularity, I still find that many people and businesses don’t have a LinkedIn profile.
Whether you’re looking for an internship, your first full-time job or are interested in expanding your professional network, LinkedIn is where you want to be. It’s not a place for Throwback Thursday or Hump Day posts. Instead, LinkedIn is your golden opportunity to share your knowledge, skills and abilities with other professionals. It’s a chance for you to showcase your expertise and be viewed as a trusted leader in your industry. Your personal profile should resemble an online version of your resume, while your posts should be industry-related, informative and engaging. And as much as you hate taking pictures of yourself, your profile image should be a high-quality, professional looking head shot of you and only you. Be sure to keep your profile up to date, create content regularly and engage with other users.
Once you’ve set up a personal account, it’s possible to create a page for your business. To do this, your personal profile must meet the following requirements:
- Your profile needs to be at least 7 days old.
- Your profile strength must be listed as Intermediate or All Star.
- You must have several connections on your profile.
- You must be a current company employee and your position must be listed in the “Experience” section of your profile.
- You must have a company email address (e.g. email@example.com) added and confirmed on your LinkedIn account.
- Your company’s email domain must be unique to the company.
LinkedIn company pages allow you to raise brand awareness, announce job opportunities and promote your products and services. Any LinkedIn member can follow a company page so having a page set up gives you the opportunity to engage with any number of LinkedIn’s 347 million users. That’s a huge audience right at your fingertips. Just as with your personal profile, you’ll want your company profile to convey expertise in your industry. You can show your expertise by posting original and curated content that is informative and engaging. This will also help your business become a trusted source of information that your followers will return to again and again.
A company LinkedIn page can also help you network with individuals and businesses that can offer valuable services to you and your company. Often times we’re too busy to network as much as we’d like to and LinkedIn gives us the opportunity to do so, anytime and anywhere we want to.
LinkedIn may not be the #1 social media network, but it is invaluable to individuals in the workforce and businesses that are looking to make an impact in their industry. Just a few minutes’ worth of set-up time can open up a world of opportunities so make the move and get LinkedIn.