When marketing your business online, there are some items that you want to make sure you stay away from. While there are many factors that affect the way your website is crawled, webmasters and business owners often make these common mistakes. If you avoid these practices, and make your website user-friendly and readable so your target audience finds your page, your digital marketing campaign will see a boost.
Bad Metadata Information
Whether the metadata of a site is too long, irrelevant, or non-existent, falling into any of these categories can affect the way search engines interpret the information about the content of a webpage. This metadata acts as a summary of what the end user can expect to find when visiting a particular page. When this information is entered correctly, Google reads this data as a good match for the users search query and will display the corresponding page in the search results. You must also make sure that you have relevant and unique content to back it up.
H tags out of order
The heading structure of a site should be a pretty simple concept to follow. However, there are many websites out there that are not correctly formatted. Some sites use the same heading for every paragraph on the page. Others just stuff keywords into the HTML code and do not even use heading tags. This is a huge mistake. It is important to ensure that the H tags of a page are kept in sequence so Google can easily read them. Think of these tags as the outline of a paper.
Sitemaps enable Google to crawl the site and index pages that they may not ordinarily include in a normal crawl process. If a page on a website lacks or contains content that Google wouldn’t normally consider worthy of indexing, sitemaps can help Google overlook these weaknesses and include those particular pages in their indices.
Linking multiple sites that you own to one another is considered “Link Wheeling.” This is a black hat technique that is never recommended and will only hurt your SEO efforts.
When a single piece of writing, a paragraph, or a page of content exists in multiple locations on a website, or multiple websites, Google becomes unsure of which version of the content they should show to the end user. This occurs when a website can be loaded from multiple URL’s. For example, if your website “www.example.com” is also displaying as “example.com” without the “www” and not redirecting, then Google won’t know which page you’re trying to show. When multiple URL’s exist, the value of the inbound links are spread out among each one, decreasing the credibility of website because it is being viewed as multiple sites instead of as a whole.
Avoid stuffing local modifiers
When a business services many different areas, you want to avoid listing massive amounts of local modifiers within the same page. It comes off “spammy,” and realistically, who wants to read that? Instead, create pages based off the areas you serve. It’s a better user experience and helps users navigate to pages of interest.
Google’s main objective is to make sure that when a user is searching for something on the web, they are finding exactly what they are looking for as quickly as possible. This is why SEO is so important these days. You can have the greatest looking site in the world, but if you lack the components that are crucial for online success, you are doing a disservice to your business.