Ready Or Not, Here Comes Google’s Mobile Algorithm!
A lot of people, particularly company and site owners, want to know why Google wants them to go Mobile. It’s a great question, and you should have a better understanding as to why. Google has a great reputation for trying to be as user friendly as possible. I was in my 11 year old cousin’s elementary school last month, and everyone in his class had a phone. Think about what that means, there isn’t a lot that a smartphone can’t do for you.
There are apps where you can have food delivered to your front door and pay without ever talking to a human; you can do your Christmas shopping in the middle of your math class (not recommended); and you can find a date for the evening all from your mobile phone. It’s the new generation, and the older generation has to—and I mean has to—adapt in order to achieve success online. It’s simple. If 80% of online users are mobile, which they are, you want to make sure your website is mobile-friendly to appeal to your customers. The infographic below outlines how much search is conducted from the variety of devices that we can access the internet.
Google has taken notice. On April 21st 2015, Google will release their new algorithm update, and if you don’t adapt, it could potentially hurt your mobile traffic. If your competitors are mobile and you are not, what’s going to happen to your mobile traffic? You’ll drop in the rankings and lose business to your competitors. The ultimate goal on search engines is to show up on the first page, that is it. You want to out rank your competitors online and gain business through your online presence. Think about these examples:
- You are on vacation and you go to a bar that you probably Googled to find. Then, you meet a girl at the bar and she wants to go out to eat. After that, you guys want to go see a comedy show. Now did you go to a desktop or did you pull out your smart phone and Google all of these places and events? My guess is you pulled out your smart phone. You may have even found the hotel you’re staying at on your mobile phone. I was with my Dad not too long ago and he booked a hotel in Miami, Florida while he was on the treadmill from his smartphone. Business, search, and leisure is all conducted from a mobile device, and if you’re not adhering to the guidelines set forth by Google, you’ll be slapped with dropped rankings.
- You are sitting on your couch eating popcorn watching a movie with your kids, and you see a roach crawl across your family room floor. Now, the second thing you are going to do is Google emergency pest control because I hope the first thing you do is squash that roach!
- You come home from work and your roof caved in, and it lands right on your desktop! Now, you have no choice to pull out your smartphone and Google local roofing company, or emergency roofers. If you’re a roofer and you don’t have a mobile-friendly site in this situation, you’ll lose the project to your competitor.
From a business standpoint, I know that every lead counts, and if you know that by not going mobile friendly in just a few weeks can have a significant impact on your mobile traffic, wouldn’t you want to fix that? I know that I would! Mobile is a huge factor, and Google wants everyone to have a mobile friendly site.
Needless to say, the majority of people if not everyone has a smartphone. My 75 year old grandmother uses a smartphone.
If all this doesn’t convince you to go mobile, Google experts have said that this will have a more significant impact than Penguin and Panda, which some sites are still trying to recover from. Google has only used the word Significant Impact four times in their history. One of them was panda 1.0 in 2012, and another one was about low-quality links in 2009.
Here is what you can expect. Say that 50% of your online traffic is coming from mobile, which is fairly realistic. Come April 21st 2015 you are going to see that number tumble if your site is not mobile friendly. This is going to have a significant impact on your online business. If your site is already mobile friendly, great! You are already ahead of the curve! However, it can’t hurt to run your site through Google’s Mobile Usability report located in Google Webmaster Tools to find relevant recommendations that can improve your mobile use. Want to know how to test your site to see if it is mobile friendly, click here.
Here is an example of a site that is not mobile friendly:
Here is an example of a site that is mobile friendly:
You still have time. If your site is not mobile friendly contact 1seo.com today. We have several experts in the industry waiting to help you!