The internet is an ever-changing landscape, especially for search engine marketers. As many businesses hear the phrase, “Content is King,” they churn out blog piece after blog piece and hope that their work is read by the masses. Most likely, that’s not going to be the case. Even if you think the content was the most impressive piece of written work for your target audience, there are marketing tactics to ensure you reach the widest audience possible.
Content marketing is a common word in today’s digital age. It’s a way of distributing valuable and informative content that is relevant to your industry and provides unique interest in your word. You want to make sure your audience actually wants to read your content. Make each post or update intriguing, and have the same people coming back for more. Once you establish a reader base, you’ll continue to build on that, and your audience will consistently grow.
Promotion: If you have good SEO on your website, you might think that posting a blog every now and then will be beneficial if the keyword you incorporate into the blog post is ranking on the first page. That’s not the case. Unless your audience has bookmarked your blog and visits the website every day, you’re going to need to promote the content. Promote it through social media outlets, email newsletters, and RSS feeds. It will help if you use an SEO friendly headline with your targeted keyword in the headline, and utilize programs like SEO Yoast in WordPress to optimize your post.
The more shareable your content is, the wider your audience will get.
Curation: You can reach a broader landscape when you consistently provide value to your readers. Curate content from quality sources and mention other articles to establish trust with your audience. Link to other posts and reference them in your own posts to add value. When readers see reputable sources in your content, the shares increase and so does the reach.
Variety: Don’t think blog posts are the be all, end all. Reading endless words on an electronic screen isn’t what your audience wants to do, no matter how great your content is. Mix up the blog posts with videos and infographics that provide value in a different form of content. With infographics and videos, you’ll receive more shares and more visibility.
Analytics: You can use platforms like Google Analytics to track your content marketing. Track the pages that your visitors landed on, how they landed there (referrals), how long your visitors are staying on the site, and if your content is helping conversions. Analytics is an important measure so you know if your marketing efforts are effective.
To compete online, it is important to focus your content to your target audience. Make your content valuable and shareable. Don’t churn out data and blogs and think you’re going to reach a worldwide audience. Often, you start out with a few loyal followers and expand from there. With the proper marketing strategy for your content, you’ll be able to reach the wide audience you never thought you could.