The leading Chevrolet dealer in Limerick, PA, Patriot Chevrolet carries the full model-year lineup of Chevy vehicles. The dealership promotes themselves through sales and community outreach to local schools and police officers.
Client’s Online Pain
Seeing a bounce rate approaching 50%, Patriot Chevrolet was having difficulty finding the right audience, and with low mobile traffic, the dealership was having further troubles finding an audience at all. With high competition in the area, their once dominant lead in the market was slipping away. Online visitors would turn into prospective customers, but without the right online visitors, conversions remained stagnant and warned of a possible backslide. Poor quality backlinks marred the website’s online viability and would continue to harm their visibility unless remedied.
Setting reasonable expectations, they wanted to retake their market share by:
- Focusing on increasing mobile traffic by 50%
- Increasing overall traffic by 20%
- Decreasing the bounce rate by 25%
- Increasing the average session duration by 30 seconds.
1SEO.com Digital Agency’s Strategy
Eliminating harmful backlinks was the first step in refreshing the dealership’s online presence. Once those were properly removed, the next step was to increase search-term profiles by geography and specificity. By aggressively targeting the surrounding areas of Limerick, PA, Patriot Chevrolet could grow their presence in the market, perhaps drawing customers that the competition wouldn’t, and seeing the influx of visitors from outside the market, more local visitors would gain interest.
Increasing the rankings of search terms required a mix of old-school and new-school tactics. Targeting key phrases that brought high traffic, the SEO team worked in tandem with content generation to grow rankings and optimize on-page content for user experience and SEO. It was first page or bust.
While the on-page content was refined and implemented, they were supplemented with monthly blogs and press releases, which continue to be released.
- Organic traffic increased 36% in less than one year
- Organic new users increased 34% in less than one year
- Bounce rate decreased 53% falling to a 21% bounce
- Average session duration increased 27% to a full four minutes
- Mobile traffic increased 86%
Moral Of The Story
By using tried-and-true SEO techniques with a new strategy that aggressively targeted a wider audience, 1SEO.com Digital Agency was able to meet or exceed the goals of Patriot Chevrolet’s campaign.
- CLIENT Patriot Chevrolet
- YEAR Client Since 2015
- WE DID SEO, PPC, Development