Image Beauty is a Berlin, NJ-based discount beauty center that has been in operation for more than 30 years. They have a reputation for offering great deals on an assortment of beauty products and supplies.
Client’s Online Pain
This particular client’s online pain wasn’t your typical “pain,” per se. In reality, Image Beauty was looking to expand their already successful business to a new, national audience. Needless to say, that was an especially challenging goal because of how competitive this client’s market was, and because of the scale of their aspirations.
When they came to us, Image Beauty was already a mainstay in the South Jersey and Philadelphia cosmetics market. However, they were struggling to cultivate a formidable presence on the national stage. Specifically, Image Beauty wanted their brand in front of new and returning customers from all over the nation who were shopping online for brand name beauty supplies, hair products, nail products, accessories, and a wide range of other cosmetic supplies.
1SEO.com Digital Ageny’s Strategy
Image Beauty was committed to seeing their ambitious national expansion vision come to fruition, so they allocated a sizable budget to do so. Here’s how their budget was allocated:
- 20%: SEO
- 35%: Content Writing & SMO
- 25%: Link Building
- 20%: Reporting Tools, Monitoring & Analysis
With the budget in place, we worked with the folks at Image Beauty to estable 3 explicit goals, which were:
- Improve lead generation and conversion rates to increase revenue and sales
- Increase national visibility
- Improve national brand awareness
We started by auditing this client’s website to determine which keywords it was ranking for. After comparing those keywords against those of their competitors, we worked with Image Beauty to identify the best keywords to help them reach their goals; then, we used them to build relevant, engaging content that would attract new shoppers and keep previous shoppers returning for all of their beauty and cosmetic supply needs. The idea was to increase Image Beauty’s online visibility and, in turn, cultivate their brand awareness in order to yield a harvest of leads and new avenues for generating revenue.
When looking at the increase in revenue between Q1 in their first year and Q1 in their second year with 1SEO.com Digital Agency, the 30.64% increase speaks volumes about the effectiveness of this particular campaign.
Furthermore, looking at mobile Google organic results alone showed an increase of more than 88% in traffic and 176% in transactions.
In all, Image Beauty’s revenue increased by more than 200% and their conversion rate increased by 47%.
- 91% Increase in All Traffic
- 71% Increase in Organic Rankings
- 47% Conversion Rate Increase
- 200% Revenue Increase
The lesson here is simple: With the right planning, appropriate funding, and a great team of digital marketers, no business’ online goals can be too lofty.
- CLIENT Image Beauty
- YEAR Client Since 2014
- WE DID SEO, PPC, & Social Media