CASE STUDY How did 1SEO.com boost visibility for a local painter by over 70%?

Five Star Painting, Inc

Client’s Background

Five Star Painting, Inc. is a professional painting company based in Princeton, New Jersey. They offer their residential and commercial customers various painting options, including interior, exterior, decorative, restorative and custom projects. Their artistic touch and meticulous work with paint colors and blends set them apart from their competition.

Client’s Online Pain

This client came to 1SEO.com Digital Agency seven years ago and was our first client. They were not initially performing well online as their digital presence was being overshadowed by a national company with a similar name. The owner wanted to build her business so she could eventually hire more painters. Five Star Painting, Inc. needed to increase their brand presence in their local service area to do so. In order to accomplish this, their goals were:

  • Increase organic traffic by 35%
  • Grow organic new users by 40%

1SEO.com Digital Agency’s Strategy

Our digital marketing experts first addressed the client’s online pain by revamping her website. This digital overhaul attracted new users and differentiated the business from the competition. The updated website muted negative impressions, increased her professional appearance and helped her stay current with trends.

In addition to the website, we established a very successful targeted, defined radius to foster organic traffic. We also used targeted search terms and phrases that pleased search engines. These terms were then used for the revitalized website’s optimized content and in monthly press releases and blogs.

Outcomes

The new digital strategy that 1SEO.com Digital Agency implemented paid dividends for Five Star Painting, Inc.

  • Organic traffic increased by 67.54%
  • Organic new users grew by 73.75%

Moral of the Story

A calculated digital strategy can do wonders for boosting one’s visibility online.

  • CLIENT Five Star Painting, Inc.
  • YEAR Client Since 2011
  • WE DID SEO, PPC, Development
  • CATEGORY
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