CASE STUDY Find out how 1SEO.com helped this brand sweep the competition.

Davis Brothers Chimney Sweep & Masonry

Clients Background

Located in Egg Harbor Township, NJ, Davis Brothers Chimney Sweep & Complete Masonry has been proudly serving South Jersey for seventy-six years. The company offers chimney, masonry and home improvement services for commercial and residential customers. With free estimates and reasonable rates, these masonry experts perform routine maintenance, installations, structural designs and emergency services for home and business owners.

Client’s Online Pain

Within the local and immediate masonry and chimney sweeping service market, there exists a variety of competition. Prior to our services, Davis Brothers Chimney Sweep & Complete Masonry was nearly invisible to home and business owners throughout New Jersey. Regardless of their experience and craftsmanship, there was a deficiency of exposure for these masonry professionals. Also, their brand was not reinforced with an accessible and informational mode of online visibility.

1SEO.com Digital Agency’s Strategy

Davis Brothers Chimney Sweep & Complete Masonry was eager to do the following:

  1. Outperform competitors in the immediate market.
  2. Develop a more advanced brand awareness strategy.
  3. Maximize local visibility.

Here’s how we went about achieving those goals:

  • Our web development team was able to bring the Davis Brothers Chimney & Complete Masonry’s vision for their website to fruition.
  • Our SEO specialists closely examined the company’s industry and recommended keywords that would lead to conversions; our SEO team also built backlinks and multimedia applications to help Davis Brothers Chimney Sweep & Complete Masonry soar above their competition in the digital space.
  • Our content team produced original, non-duplicated, search engine optimized content on a monthly basis. They did so by working with the Davis Brothers Chimney Sweep & Complete Masonry team and by tirelessly researching and familiarizing themselves with the industry.
  • Our customer care team did their due diligence to make sure Davis Brothers Chimney Sweep & Complete Masonry was up-to-date on everything happening with their account. We delivered regular reports to the client and conducted monthly audits of their site. We reported on keyword data, gave Google Analytics overviews, addressed Google Webmaster Tools queries, and helped the client understand their AdWords account and mobile usability data.

Outcomes

Exposure to a broader audience is what Davis Brothers Chimney Sweep & Complete Masonry needed and that is exactly what they received. Through our services, they obtained a stronger and more credible online presence which, therefore, increased the flow of traffic to their site. This, in turn, brought forth more business that was originally nonexistent prior to establishing a more concrete strategy for their online presence. As a result of our team’s efforts, Davis Brothers Chimney Sweep & Complete Masonry’s digital marketing campaign has given their business a new life.

  • Outperformed competitors in immediate market. After 1 year, 18 top five rankings among Google (US) in their local market, 10 of which were first among competitors.
  • Dramatic increase in brand awareness. 283.18% increase in all traffic during the first quarter of 2015 compared to 2014. Furthermore, local traffic increased by an astonishing 216.67% in New Jersey and 160.66% in Pennsylvania.
  • Best online presence of any industry business in local market. Organic rankings increased 187.30% for Q1 2015 over Q2 2014. Mobile visibility increased 943.75%, tablet sessions increased 289.66%, and desktop sessions increased 203.01%.

Moral of the Story

The moral of the story: No matter how recognizable your brand used to be, if you want it stay relevant in today’s marketplace, a digital marketing campaign can make it happen.

  • CLIENT Davis Brothers Chimney Sweep & Complete Masonry
  • YEAR Client Since 2013
  • WE DID SEO, PPC, Social Media & Web Development
  • CATEGORY
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