CASE STUDY How did 1SEO.com increase lead generation from tablet users by over 425%?

Center City Emergency Dentists

Client’s Background

Center City Emergency Dentists is a Philadelphia, PA-based dental office that specializes in providing emergency dental care; however, despite their brand name, Center City Emergency Dentists is available for “More Than Just Emergencies” 7 days a week, 365 days a year, which wasn’t something that their target market knew. Addressing that pain-point, as well as resolving several other image issues, were loose ends that this client intended to tie up with a digital marketing campaign.

Client’s Online Pain

Although it wasn’t immediately apparent to the client, their website (specifically its layout) was negatively impacting both their online conversion rate and the number of leads they garnered on a monthly basis. To compound their troubles, their presence in the tablet and mobile markets was virtually non-existent. In the first months of 2016, Center City Emergency Dentists needed to see a significant uptick in several facets of their online visibility. To be specific, their goals can be summed up as follows:

  • Increase call volume by at least 10% vs. 2015
  • Increase leads by 25%
  • Increase conversions by 15%
  • Tap into mobile and tablet markets

1SEO.com Digital Agency’s Strategy

The first thing our expert digital marketers did was design a new website for Center City Emergency Dentists, which improved the user experience. After all, website visitors aren’t likely to complete revenue-generating behaviors if their experiences online aren’t as seamless and, in some cases, enjoyable as possible. Furthermore, this client’s former website didn’t radiate the kind of credibility and professionalism it needed to. We kept that in mind when we created their new site, and it ended up paying off tremendously.

Once concerns about the user experience were addressed, our SEO team got to work researching which search terms to target with content in order to deliver the highest-volume, highest-quality website traffic for emergency dental procedures in Philadelphia. We didn’t stop the buck with emergency procedures, though, because this client needed to generate business for their everyday procedures as well. Given that fact, we targeted search terms and phrases geared specifically toward satisfying the search queries of users in need of the aforementioned everyday dental work.

Once all of this work was completed, we generated dozens of pages of optimized content and supplemented our SEO efforts with monthly blogs and press releases.

Outcomes

  • Leads increased by 37%
  • Conversion rate increased by 29%

Successfully tapped into mobile market, as mobile conversion rate increased by 25% & mobile leads increased by 37%. Furthermore, tablet conversions increased by a staggering 342% and leads generated from tablet users increased by 434%.

Moral of the Story

The moral of this story? Never underestimate the impact of user experience.

  • CLIENT Center City Emergency Dentists
  • YEAR Client Since 2015
  • WE DID SEO, PPC, Development, & Social Media
  • CATEGORY
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