Buy4LessTuxedo is an online retailer of designer tuxedos, suits, and other formal accessories for men, women, and children who are looking to dress to impress at their next event. As their name suggests, this company offers these products at an affordable price to make formal wear accessible for a wider range of consumers. This makes them both a practical and stylish option for proms, weddings, and other special events.
Client’s Online Pain
While Buy4LessTuxedo had a moderately successful online presence, they were striving to reach one specific goal with our help: to make one million dollars.
This company came to 1SEO.com Digital Agency in the hopes of earning one million dollars in online revenue by the end of Q2. Therefore, we were given the task of obtaining this goal through digital marketing strategies.
1SEO.com Digital Agency’s Strategy
Making one million dollars is a fairly broad goal to achieve. Therefore, we took a funnel approach and broke our strategy into three specific phases:
- Increase awareness
- Generate interest
- Get purchases
Here is how we used these three phases to achieve Buy4LessTuxedo’s goal of making one million dollars through purchases in their online store:
Phase 1: Getting them there
Optimizing: The first step toward getting people to buy your product online is by getting them to visit your website. Therefore, we aimed to increase the number of views by optimizing specific pages on the Buy4LessTuxedo site. Our research showed that many people who look for formal attire don’t simply search “tuxedos” or “suits”, they look for specifics– “slim”, “blue”, “wedding”, etc. To capitalize on this pre-existing search volume, we created and optimized pages to highlight these common search terms. In addition to these new pages, we also optimized an uncommon page– the reviews page. We did this because, through our research, we saw that many prospective online customers were looking for reviews of the brand. As a company that never misses a valuable opportunity such as this, we optimized the Buy4LessTuxedo reviews page to not only drive traffic to their site, but to intercept traffic that would otherwise go to a third-party website that specializes in posting reviews.
Making it Mobile-Friendly: We noticed that a large number of visitors were searching for formal attire on their phones. With this new knowledge, we proceeded with a mobile-first mindset. Not only did we begin to specifically target mobile users, but we made sure that the website was mobile-friendly and could be easily accessed and navigated when being visited by cell phone users. This created a higher likelihood of conversion, which ultimately can improve business.
Linkbuilding: Linkbuilding helped to substantially drive more traffic to the Buy4LessTuxedo website. This is mainly because many people blog about weddings and other special events. We scoured the internet for blogs that mentioned Buy4LessTuxedo formalwear and reached out to the authors to request that they provide a link to the website.
Phase 2: Getting them to take a look
Blogging: Once we optimized specific pages and increased visibility and accessibility of the site, the next step was to get visitors to stay there and browse. One way we did this was by establishing Buy4LessTuxedos as an authority in the formalwear industry. We posted informative and educational blogs that delivered tips and advice to potential customers.
Tailoring: We also got more people to stay on the site through the optimization of the aforementioned pages. This is because they were more likely to have found what they were specifically looking for.
Phase 3: Getting them to buy
Simplifying the Search: The final, and arguably most difficult, phase required figuring out how to get website visitors to actually make a purchase. We discovered that people usually viewed the website at least two times before ultimately deciding to make a purchase. Many transactions began on the “tuxedos” page, which we optimized. Because the user experience on that page was so effective, allowing visitors to easily shop by brand or select a specific color or style, the vast majority of users started on that page and then ventured deeper into the site, eventually making a purchase.
That’s where the results come in. We were able to meet our client’s goal of making one million dollars before we even reached the deadline. Also, through our techniques, we were able to set them up for more success in the future.
- Traffic to the “tuxedos” page is up 325% from the previous year, with 5,699 visit
- Number of transactions completed on mobile devices is up by 84%
- Mobile traffic is up over 106%, with 188,508 visitors
- Total transactions increased to 10,197, an increase of over 22%, with the number of unique purchases (products) totaling 18,686, an increase of 20%
- Total revenue is up by over 31% — over $1.28 million
Moral of the Story
Optimizing specific pages to appeal to the needs of customers can drive major traffic to your website and allow you to acquire more revenue. Getting them to view your website is only the first step: show them that you have the exact product they’ve been looking for.
- CLIENT Buy4Less Tuxedo
- YEAR Client Since 2016
- WE DID SEO, PPC, Web Development, Content & Social Media