CASE STUDY How did 1SEO.com improve organic search traffic by over 550%?

American Air and Heat

Client’s Background

American Air and Heat is a Heating, Ventilation, and Air Conditioning [HVAC] company that has been servicing the Orlando metro area since 1986. The company has proudly installed over 15,000 air conditioners and heat pumps across Orange, Seminole, Osceola, and West Volusia Counties. The company is known for providing prompt repairs, high-quality installations, and top-notch emergency services for residential and commercial properties.

Client’s Online Pain

In a heavily saturated market, American Air and Heat was having a hard time standing out in the crowd. The congested HVAC industry left the company no choice but to invest in an online marketing campaign. The company had lofty expectations set for Q2 of 2016. In that time, American Air and Heat’s primary goals were:

  • Doubling their organic traffic online
  • Doubling their organic new user base
  • Increasing their mobile, tablet, and desktop traffic
  • Acquiring 15 new leads per day through the campaign

1SEO.com Digital Agency’s Strategy

When the client started their campaign in April 2016, 1SEO.com Digital Agency performed extensive research to identify areas for improvement. First, we focused on keeping their high ranked search terms atop Google’s results page. Additionally, our Pay Per Click [PPC] team added location modifiers to geographically target clients who needed specific HVAC services in Orlando, FL. Finally, we implemented call-only ads which allow mobile devices to click their advertisement to immediately initiate a phone call to American Heat and Air’s sales team.

Outcomes

The geo-targeting strategy turned out to be a massive success. Not only did American Air and Heat drastically increase the amount of new leads, but a majority of their inquiries were located within the company’s service area of Orlando, FL. American Air and Heat is thrilled with the results, and the company is considering increasing their staff to keep up with the high volume of phone calls that 1SEO.com Digital Agency’s marketing campaign generated. Check it out:

  • Organic traffic increased by 566%
  • New organic users increased by 627%
  • Mobile traffic increased 74%
  • Tablet traffic increased 124%
  • Desktop traffic increased 157%
  • Received 30-50 new leads per day

Moral of the Story

It’s always best to utilize specialists when undergoing a new digital marketing campaign. Combining SEO professionals with PPC strategists to conduct research and implement a customized game plan is critical when attempting to increase your online presence in a crowded market. Not only did 1SEO.com Digital Agency exceed American Heat and Air’s expectations, but we did it in a quick and cost-effective manner (HVAC +1SEO = ROI.)

  • CLIENT American Air & Heat
  • YEAR Client Since 2016
  • WE DID SEO, PPC, Development, & Social Media
  • CATEGORY
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