A-1 Electric is an organization located in Penndel, PA that consists of electrical inspectors and master electricians. They provide services including electrical underwriting, troubleshooting, routine maintenance, and rewiring projects for entire systems in Bucks County, Chester County, Delaware County, Montgomery County, and Philadelphia, PA. They also offer emergency 24/7 services to help customers who are hit with an electrical problem during the day or night. In 2014, they weren’t ranking for any search terms other than their company name. This client looked to rank higher in the search engines with the help of a digital marketing campaign.
Client’s Online Pain
Before A-1 Electric came to 1SEO.com Digital Agency for help, they noticed that their online presence was lacking. In fact, they realized that they were not ranking for anything other than their name in the search engines. They came to 1SEO.com at the end of 2014 to increase their visibility in search engine rankings for other terms than just their name. Their goals to increase online visibility included:
- Add at least 10 search terms to the first page of search engines
- Increase organic traffic by 30%
- Increase organic new users by 20%
1SEO.com Digital Agency’s Strategy
Near the end of 2014, A-1 Electric came to 1SEO.com ranking for nothing but their name. The first thing we did at 1SEO.com was conduct heavy search term research to find niche search terms that typical electric companies were not using. This allowed A-1 Electric to rise in the rankings for those terms because other electric companies didn’t rank for them. We also targeted a big radius of local areas for A-1 Electric including Philadelphia, Bucks County, Montgomery County, Delaware County, and Chester County, PA. We did this to increase the online visibility of A-1 Electric for people in those locations.
The results of their new digital strategy surpassed their expectations:
- They now have 20 keywords on the first page
- Organic traffic increased by a whopping 258.96%
- Organic new users increased by 317.26%
They also increased their mobile traffic by 124.94% and tablet traffic by 178.85%. They are getting 4x as many leads as they were last year.
Moral of the Story
Search term rankings are essential for increasing organic traffic and organic new users.
- CLIENT A-1 Electric
- YEAR Client Since 2014
- WE DID SEO, PPC, Development