I’m sure everyone heard about Google updating their Penguin algorithm the other week. It’s a pretty big deal, especially because this update has been so anticipated, it has had webmasters and SEO’s salivating. After over a year, Penguin 3.0 finally began rolling out. If you have been doing the right things, cleaning your backlink profile and building quality organic links, then you should have seen your efforts pay off big time. If you ignored everything, well… your website probably doesn’t exist anymore.
The interesting part about Penguin 3.0 is, rumor has it, that the update is not fully completed yet. I think Google is still making tweaks and rolling out the update. I have heard that only half the update may have started rolling out as of October 17, 2014.
The other interesting and very notable part, is that Google says they will no longer be announcing Penguin algorithm updates. Google says that Penguin 3.0 is the final announced updated to the algorithm because it is becoming part of their algorithm, and expect all webmasters and SEO’s to know that as common knowledge.
This update was very much needed and I’m really excited to see what happens to the clients I’ve been working on in the upcoming weeks. Penguin should be ran much more often, similar to Panda, and therefore make link removal and building that much more important. Thus far I’ve seen great results and it’s interesting which link building tactics have been working and which ones may not be so effective. It was also a little grey as to what some websites were hit by, because Google rolled out a Panda update at around the same time as Penguin. Shouldn’t be surprised by a move like this because Google wants webmasters and SEO’s to have to guess at what the underlying issues may be.
I’m curious, with Google no longer announcing Penguin updates, what effects if any there will be in terms of communicating with webmasters about links via Google Webmasters Tools. They have been trying to improve communications and insights with sites that have been hit with Manual Actions, but now they claim they are going to keep things under wraps? Google already doesn’t notify you if your site is being affected by Penguin, I guess how much more could they hide? I can’t imagine they could possibly be less informative after you file a reconsideration, right? I guess only time will time.
Keep an eye on those links!