As the Director of PPC, Michael oversees the pay-per-click team at 1SEO.com Digital Agency. He and his team are responsible for the strategy, build out and maintenance of online paid advertising campaigns for 1SEO's clients. He and his team strive to stay on the cutting edge of PPC targeting options, features and metrics to give their clients a leg-up on the competition.
Prior to joining 1SEO, Michael worked as the Online Development Manager at American Best Locksmith, tasked with running PPC campaigns, writing content and making website edits among other responsibilities. By having responsibilities that encompassed many of the aspects of digital marketing, Michael is well-versed in how all of the different aspects of a digital marketing campaign are intertwined and affect each other.
The oldest of three brothers, Michael enjoys spending time with both his brothers and mother, as well as his large amount of aunts, uncles and cousins. As a Philadelphia native he is a die-hard fan of Philadelphia sports, especially the Eagles and Union. In his free time, Michael enjoys listening to a wide range of music, drinking oat sodas and watching movies.