Android app developers can now integrate the functionality of “OK, Google” voice commands in their apps. This is a huge advancement to app developers as the functionality allows users of your app to simply speak to their phone and find what they need without further navigation. For example, Shazam, an early adapter to this new functionality allows users to speak “OK, Google Shazam this song” without opening the Shazam app. With the advance in search tactics, the future is through mobile and voice search, and the new command structure presents users a new and easy way to search for items.
The functionality of being able to speak to your phone and receive what you are requesting is the definition of instant gratification, little to no effort while searching. Media and answers on-demand. While people may launch your app by clicking on the app icon, this will provides an additional way your app can be launched and prove value to your users. Voice command within apps will create an efficient way to get what you need without the hesitation of opening the app.
Check out these 12 apps that already integrated this API and have made it easier for the user to open the app. The apps that allow you to use this OK Google Voice Command are:
Flixster: “Show me Inception on Flixster.”
Instacart: “Show instacart availability.”
Lincoln: “Start my Lincoln MKZ.”
NPR One: “Listen to NPR.”
Realtor.com: “Show rentals near me on Realtor.”
Shazam: “Shazam this song.”
TripAdvisor: “Show attractions near me on TripAdvisor.”
Trulia: “Show homes for sale in Boston on Trulia.”
TuneIn Radio: “Open TuneIn in car mode.”
Walmart: “Scan my receipt on Walmart.”
Wink: “Activate home mode on Wink.”
Zillow: “Show me open houses nearby on Zillow.”
While this integration is at its infancy state, it will continue to grow and become a “Norm” in the app world. The debut of this feature was a weak one with only 12 apps that have implemented the voice functionality and feature. This is only one feature that is a huge update for Android users and developers.
The next huge update will be Google Now Cards. Only a few developers have hands-on access to using this API, but once it rolls out it’ll be interesting to see how Google Now Cards and Voice Actions integrate with each other.
If you are an app developer and you are trying to learn how to integrate voice actions, you can use their API by going to the developer’s voice actions API. Developers will need approval for their app to support Voice Actions, and can fill out the interest form to get started. Let Google know what your app can do and begin to provide your users with the best possible experience.