Netflix Joining Forces With Twitter? Perfect.
If you own a Netflix subscription, you know the excitement you get when you hear your favorite show is now streaming. Typically Netflix will alert you if a new show is streaming by email or when you log in. What if I told you Twitter can alert you about upcoming new shows on Netflix? Well it’s true and it worked.
Twitter tested out their “Neflix Reminder” feature with a Netflix Original show called, “Marco Polo”. One of my co-workers, Ryan Clutter, wanted to see if he would actually be reminded, or if Twitter was performing some kind of ruse. On Ryan’s Twitter feed, he came across the tweet with the feature, “Tweet Me a Reminder.” When you select the option to be reminded, you are then prompted to tweet about it with the hashtag #NetflixReminder and mentioning @MarcoPoloMP. This alerts Netflix you want to be reminded, and the series official account what you want to be reminded about.
That Friday, Ryan received a reply tweet from Marco Polo letting him know it was now streaming on Netflix. The tweet said, “@Ryan1seo You have been called to face the Khan. You may now begin streaming.” Talk about convenience. Ryan was not only reminded but was given the direct link to watch the show. At the push of a button, you can now be alerted when a show you would like to watch is streaming on the platform.
Ryan received a reply tweet, an email and a notification on his phone through the Twitter app. Do you think Ryan knows Marco Polo is now streaming? Wait, there’s more. Ryan also received a “direct message” on Twitter stating, “The reminder will come in as an @Reply from the @MarcoPoloMP Twitter account, directed at each user who has opted in, as soon as the episodes are available at 12:01AM Pacific time on December 12, and will include a custom video message from the cast.”
Ryan and I have monitored other shows we like on Netflix and have not seen the “Tweet Me a Reminder” button yet. It seems to be they were testing the feature out.
Social media is going mobile, and aiming to provide users with more interactions and engagements at their fingertips. As Netflix and Hulu are increasingly releasing original series, you won’t be able to see an abundance of commercials. Social media is a hub that will allow subscribers to these services know exactly when they can start watching a show of interest. It’s an innovative attribute to world of social media.
Personally, I hope they continue to roll out this feature with other shows and movies. This partnership could be huge. We cannot wait to see what comes of this feature!