As many business owners, internet marketers and web developers should already be aware, Google has rolled out yet another update as of April 21st, 2015. The infamous mobile-friendly algorithm update known as “Mobilegeddon” has been stated to be the most significant mobile algorithm changes to date.
This change has already affected mobile searches worldwide, and some have seen a significant impact in their individual search results. Website owners who have not adapted to this update will eventually be negatively affected, if they have not been already. Unfortunately for those individuals of older generations who are not as experienced with mobile devices or the internet in general, as business owners they have no choice but to be compliant with “Google’s Rules.”
Updating to a mobile responsive website not only satisfies the requirements of Google, it also creates a better user experience for your users on mobile devices. These days everyone is constantly on their phones, it is the easiest form of communication and instant connection to news and entertainment. Google has realized this, and is using it to its advantage. Whether you are uploading pictures to social media, shopping for something online, or looking something up, these actions are easily achieved with just a few clicks and swipes here and there.
It is crucial for internet marketers and business owners to be open minded and adapt to these changes for ultimate success of their business. One of the intentions of this update was to help boost the rankings on mobile-friendly sites, and persuade all business owners to provide the same, if not better experience on mobile as compared to desktop. Another motive behind this change is to motivate those to improve overall user experience. Google feels for those users who click on a search result in a Google search and are then unable to interact with the site because it is not responsive on their mobile devices. To resolve this problem, Google made the decision to remove these results from searches in favor of websites that give a better overall experience.
Google has stated that we have seen some “winners and losers already” since the update was rolled out. It is also important to keep in mind that this update affects individual pages differently and not each website as a whole. When testing your site through “Google’s Mobile Friendly Test” it is important to remember that the mobile friendliness of one page on your site may differ from another.
I have had several of our 1SEO.com clients inquire about the importance of making this change to their websites. One of the most frequently asked questions is whether this needs to be addressed immediately or if there is additional time to get these changes completed. In all honesty, this is no longer optional to be successful and win online, it is a must. Those that are not taking action now are going to be beat by their competitors in search results and rankings. Internet marketing is ever changing and in order to be successful you have to learn and grow with the industry. It is important to keep yourself educated and up to speed with Google and its ever changing rules.