According to a recent Comscore report, the amount internet users on mobile devices has exceeded the amount of users on desktop devices for the first time. Compared to just one year ago, the amount of desktop only users was nearly double the amount of mobile only users. These latest numbers are more of a representation of desktop’s decline in popularity, rather than a sudden rise in mobile usage. Even with that being the case, this is still very significant and shows how far mobile has come, and it gives us an idea of how it will continue to grow in the future.
Last year, the amount of desktop only users was 19.1%, compared to just 10.6% in 2015. In comparison, the amount of mobile-only users was 10.8%, compared to 11.3% this year. You see, the desktop only population is declining faster than the mobile only population is gaining.
Undoubtedly, the desktop computer is not going anywhere any time soon, however, significantly fewer people are relying on desktops as their primary internet-connected device.
This all comes on the heels of a recent Google algorithm update that has been called ‘Mobilegeddon.’ They began rolling out changes to the algorithm used by its search engine that boost the page rankings of mobile friendly webpages. As a result of these changes, users on mobile devices will see pages ranked higher in search results based on whether the websites are optimized for mobile devices.
Here are some tips for making sure that your websites are mobile friendly. Avoid the use of “mobile-unfriendly” software such as Flash. Use font sizes that are readable by mobile device users without them having to zoom in. Make sure that your site is ‘responsive,’ meaning that it looks and behaves well when viewing it on a desktop computer, tablet, and smart phone.
You can enter a web address into Google’s Mobile-Friendly Test page to see if your website is mobile friendly by clicking here. If you’re unsure of how to make your website mobile-friendly and would like a dedicated team of web developers to offer their assistance, contact our team at 1SEO.com today.