Everyone in this space knows that if you don’t provide a great user experience, it’s going to hurt you in the SERPs. The solution has been to make sure that your website is easily to navigate and provide the answers that users are looking for. Google has taken this a step further. Mobile search has become increasingly a point of interest, especially with the explosion of Google Voice Search.
Google has been penalizing sites who provide searchers a bad experience when searching with their mobile device. What they now do is provide mobile-friendly websites some sort of label or tag which increases their rankings on mobile search. Now the key is for businesses to create as friendly of a mobile site of possible.
This really shouldn’t be a big surprise to anyone. It’s no secret how popular mobile search is becoming and more people are “on-the-go” looking for restaurants or cool places to shop at. What do you think Google’s Hummingbird update was for? It was created on the idea that people want to get the most local search results from their location on-the-go.
You have to be more excited than afraid of this update. When you think about it, you should have already been doing this months, or even years ago when smart phones were introduced. Companies who have been trying to ignore mobile may find themselves in some trouble, but eventually they’ll have no choice but to come around. If you have always been doing the right things and keeping yourself on the forefront of these things, then you’re not going to have any problems. In fact, you’re probably about as psyched as I am!