As a marketer looking to attract both talent and customers on LinkedIn, the company just introduced a new API solution that helps to improve engagement and deliver a positive ROI on LinkedIn.

The company announced on their blog a partnership with DataSift to provide advanced data insights for B2B marketers. The partnership resulted in the launch of PYLON for LinkedIn Engagement Insights, a solution put in place to help marketers take the guesswork out of media planning and ad optimization.

The goal of LinkedIn is for marketers on the platform to refine their target audience and make more informed creative decisions. When marketing and advertising on LinkedIn, you can now filter through a number of dimensions.

  • Industry
  • Seniority
  • Job Title
  • Job Function
  • Company Size

The platform is built to respect the privacy of members, enabling marketers to know more about prospects before a conversation begins. Create better content to appeal to the professionals you’d like to reach on LinkedIn while understanding how your brand’s strategy is comparable to your competition.

LinkedIn already knows where you work, what your hobbies are, what your skillset it, where you live and went to school, and any other interests.

A More Effective Way to Reach Your Audience

You already know you have a different audience on LinkedIn than you do on platforms like Facebook, Twitter, and Instagram. You’re trying to reach decision makers, influencers, and professionals that are interested in your line of work and the content you’re providing.

From the LinkedIn blog:

“Using LinkedIn Engagement Insights, you can discover that this audience is most engaged with SaaS, business intelligence and “big data” themed content. This information can help you recognize how to best reach them on LinkedIn, and with what content, in a way that works within the context of your marketing strategy.”

Having a social media marketing strategy and fine-tuning it to reach your ideal audience gives your business an effective approach.

The new tool is a more efficient way to generate engagement and have professionals reach out without having to browse through individual profiles. Engage is a more personalized fashion, and utilize LinkedIn to improve your ROI.

Learn more about how we can set up your LinkedIn marketing approach by contacting Digital Agency or reading this roundup on Inc. that compares the new approach to that of Facebook.