Let’s get right into it. Latent Semantic Indexing. LSI. Meaning you can’t cheat search engines. We have a keyword; say catering hall rentals in Burlington County. But how many times can we use that exact match term on a webpage with 500 words? 4? 5? Maybe 6, but then you might be pushing your luck. When utilizing LSI, you’re not stuffing that one keyword all over the page, you’re thinking of synonyms and other ways to get your point across.
Search marketing professionals and copywriters should get familiar with the term “Latent Semantic Indexing” as we head into 2015. It’s a way for you to convey to users a more natural way of speaking. User generated content with LSI.
Why LSI Keywords?
Google’s emphasis on LSI makes your site more visible for certain queries. Your webpage is made up of title tags, meta tags, H1 tags, and keywords, all of which are used to lure search engines to your site. If it’s clear you’re selling sports equipment, searches like baseball bats, hockey pads, helmets, and football gloves might trigger your site to show up in the results.
If you can incorporate the semantic terms in your article, along with the primary keywords, your content won’t sound forced and you can appear in results for searches of phrases you aren’t even targeting. Whether you’re writing a blog, whitepaper, or natural content for an interior page of your website, LSI keywords provide a number of benefits for your content. Here are just a few:
- Engagement. You don’t want to bore your visitors. Users who land on your site are looking for information or a product. They don’t want to read the same keywords stuffed in the content four times in the first two sentences. Grab the attention quickly without running through your keyword density. When readers skim your content, you’ll be able to appeal to their needs when using LSI keywords.
- Rankings. Everybody wants to see their organic rankings increase. As yours site gets indexed, search engines will use the semantic keywords to determine what your page is really about. Using this approach greatly enhances how they determine your content’s quality. Write for the reader by using synonyms, and the bots will take notice.
- New Themes. Use the semantic indexing keywords to enhance the topics you choose to write about on the pages of your website. If you need ideas, use tool like the Google Keyword Planner or Trends or Alerts to understand what your target audience is searching for, and use the terms you find to your advantage.
- Avoid Penalties. The latest Google algorithm changes are aimed at penalizing low quality sites and those that try to spam the search engines. Remain natural, don’t stuff your keywords, and allow your content to show up in search results for more than just the primary phrase’s query.
It’s important to deliver high quality content, but it’s more important to allow your readers to enjoy the content and find what they’re looking for without bouncing. Provide a natural experience, enable the crawlers to understand exactly what your page is about, and see your traffic, sales, and rankings increase. It can take some time to find the LSI keywords that work for your site, so tackle that obstacle as we ring in the New Year. Get started on researching and implementing LSI keywords. It’s beneficial, and it works.