If you haven’t already jumped on the Instagram bandwagon I suggest you do it now because of its sheer popularity and its effectiveness as a social media marketing tool. Plus, for those of you that are still in the dark—Instagram is also owned by Facebook.
Instagram Just Keeps Growing In Popularity
As stated in an article on DigitalTrends.com, as well as mentioned on Instagram’s Wikipedia page, the amount of Instagram users grew by nearly 25% in 2013 whereas Facebook only grew about 3%. Also, as someone who uses Instagram, I find myself drawn to the application because of the fact that I can view ONLY photos and videos. My Facebook has become convoluted with random statuses of people posting this and that, so there is something that I admire about Instagram being a place where only photos and very short videos can be shared (although I’ve seen some people take a snapshot of their Facebook status and post it to Instagram! Knock it off!!) In fact, after viewing my Facebook I view my Instagram account immediately after…
Anyway, Why Is It An Effective Marketing Tool For Businesses?
You can showcase your products, services as well as employees.
You can tell a story.
You can use hashtags.
Although those four things I mentioned above sound like something that you can do with every other social media site out there, Instagram sets itself apart purely because you are posting photos and short videos.
Second, Facebook OWNS Instagram. Therefore, if you are using Facebook to post photos relating to your business, why not add Instagram into the mix? It just makes sense—especially if more and more people (Facebook users or not) are joining every day.
What I have mentioned here is just the tip of the iceberg as to how Instagram can be an effective marketing tool.
If you want to know what to post I suggest checking out a previous blog post written by 1SEO.com’s Social Media Director, Grace Stasky, titled: “Created an Instagram for the Workplace – Check. Now what to post?”
With the growth that Instagram has seen over the past year, there is no denying that it is time for businesses to start marketing where there users are starting to spend their time apart from Facebook and Twitter—Instagram. Now, let’s see how much growth Instagram achieves in 2015…stay tuned…