Optimize your website with factors that drive conversions. Become unique in a pack of ordinary.
You create an internet marketing campaign in order for your company to stand out. You want to increase your business, raise brand awareness, and get your visitors to start converting. It’s a simple goal, yet a complex solution.
Not all campaigns are created equal. Driving traffic with great rankings doesn’t increase sales.
The driving force comes by way of conversion rate optimization (CRO). When done correctly, you become unique and begin to stand out online. CRO is an often talked about tactic in the digital landscape, but many business owners and marketers don’t completely understand how to use the data to their advantage.
Think about your goals. The end result of increasing your conversion rate takes a different approach depending on your business. Reaching your marketing goals could be for your visitors to fill out a contact box, make a purchase on your e-commerce site, or increase visitor engagement.
Through CRO, you are testing and evaluating your website’s performance through a variety of different tools and analytics. Neil Patel and Joseph Putnam wrote a detailed guide to conversion optimization that delves deep into the analytics and testing requirements for an increased conversion rate. Stay the course. Funnel your visitors from point A to point B, and lead to the sale. Here’s where to start.
Through both organic SEO efforts and paid marketing campaigns, driving the right traffic to your site will help you increase conversions. Remember that when your traffic is through the roof, it’s useless if those visitors are quickly bouncing because they can’t readily find what they want.
Optimizing your landing pages and selecting the right bid for your keywords means you’re on the way to targeting better traffic. Don’t be afraid to be different. Your users are changing the way they search, and everyone is going after the same keywords.
Get rid of the keywords that aren’t working. Focus on the converting keywords that provide the best opportunity for success. Become unique, and utilize those high converting key phrases for the best user experience out there.
High-Performing Landing Pages
When searching for a particular product or service, the query leads to results that are targeted to a specific landing page. The quality of these pages has a drastic effect on your CRO efforts. Think of it this way.
You’re looking for Nike Shoes, but the page you land on is showcasing Adidas Shoes. It’s not relevant. It’s not converting. You hit the back arrow, and that landing page just lost a potential lead. But even if you had a page that gave the user Nike Shoes, how will it convert?
It starts with a compelling headline that draws user interest and compels prospective clients to engage with your brand. Make the copy on the page targeted to that particular query, and provide an attractive design.
To get the best results, a quality landing page has a call-to-action that is visually appealing and induces engagement. Keep the page relevant to a particular set of keywords, and you’ll see a boost in your CRO.
Persuasive Online Marketing Techniques
Working with an agency that lives and breathes digital will inform you of the best ways to get users to engage with your brand. You face steep competition for the same customers, and knowledge of the techniques and strategies for a successful online marketing campaign will increase conversions.
Quality headlines that influence users to take action, mixed with knowledge of analytical tools will prove to be effective. The techniques range from design to usability.
Analytical tools help monitor the performance of various metrics in your campaign. You’ll quickly be able to determine which pages are converting and which page are not. You will be able to gain valuable insights into the way your target audience behaves. Once you understand the analytics, begin testing various pages through A/B testing. The pages can have different layouts or calls to action, but are the same landing page for a set of keywords. The one that receives the higher amount of conversions will give you the information you’re seeking.
You can measure success by looking at the page views per visit in Analytics, the bounce rate, signup rate, and more. Gain a competitive advantage and diagnose the parts of your website that need upgrades. Tracking your performance and success measures through Analytics delivers you with the information you need to utilize persuasive online marketing techniques.
Don’t Get Too Creative With Website Design
A simple design that engages your visitors right away will perform better than websites that incorporate many functions. Page load speed is a critical factor to the overall performance of your site. The more clutter you have on your page, the longer it takes to load, and the better chance that your visitor will bounce and move on.
Testing and performing for CRO will improve the appearance and aesthetics of your website, giving it the ability to engage more users. If you’re engaging through a simple and useful design, you increase the chances that they will return when they need your products or services in the future.
Make your website credible. Be original. Be different. Improve the clarity of your message and reduce the amount of distractions you present your users. A clear call to action and increased sense of urgency through your content on a user-friendly website design will aid in your conversion efforts.
It’s Not an Overnight Solution
Understand the psychology of your visitors. What do they want? How can they trust you? Put your readers first when creating your content and sales points. As you begin tracking the data and testing results, don’t just treat CRO as a project, and never stay content. To steadily grow your business, you need to test and optimize your content and landing pages to consistently improve your conversion rates.
Complement your SEO and paid search campaigns by testing and tracking your conversions. It’s a complex situation, but when executed correctly, it will have a tremendous impact on the growth of your business. Speak with a CRO and SEO consultant specialist to see how your business is converting visitors into customers, and let us help your company grow.