Why is local SEO important?
Local Search Engine Optimization is critical to your business being found in the SERPs. A statistic that was released by Google & Ipsos Study on Local Search Behavior found 80% of consumers use search engines for local information. Yes the volume is more, but they are more likely to convert when it comes to a local search over a national search. You’ll want to start putting focus on local searches and ways to expand your campaign.
Some of the most important tips for local SEO and ways to expand for the upcoming year are:
Tip #1 Domain Authority of Website
A solid link profile with high authority backlinks will help your domain become more recognized. Don’t focus on just your search rankings. Building brand recognition and respect in your industry will hold more value in the long run of your SEO.
Tip #2 Consistency & Accuracy of NAP+W
Your business Name, Address, Phone Number & Website that is posted on citations must stay consistent and accurate to receive full benefits from citations. If you maintain the consistency of your citations, it can have a tremendous impact on your business’ appearance in local search results. Citations can be on websites like Yellow Pages, Hot Frog, Yelp, Foursquare, and Chamber of Commerce websites.
Tip #3 Location Modifiers on Landing Pages
Keep your local modifiers on the page it is most relevant. Be sure to include your location in the Meta Title, Meta Description, H1 Tag, H2 Tag and in the URL. This will help boost your local SEO for each landing page on your site. And, of course, the content has to be targeted with some local modifiers, but be careful to not over optimize your landing page. Do not copy text from page to page and replace local modifiers. You can be hit with duplicate content by doing so, and as Google’s Panda algorithm targets sites with thin, duplicated, and low quality content, you must make sure all the pages are unique.
When you run a local business, there’s nothing more important than being found by new customers in your area. Focus on local SEO; use local modifiers in your targeted key terms, and pay attention to your citations. If you’re not already doing so, start concentrating on local in 2015.