How Does Voice Search Affect SEO?
Voice search is improving every month, becoming more accurate than ever before. Both understanding the modern urban slang and the proper English dictionary, voice search is able to understand and deliver results with impressive speed and amazing accuracy. You know what this means for search engine optimization and internet marketing? It means the way you are going to find your audience will depend on the area and slang they speak.
A man from New York has a different accent and slang than a man from Tennessee, which means that, if you want to target the people of Tennessee more heavily, then you will need to research the slang being used in the area and use it in your keywords. Thanks to a recent study from Google (and collaboration with Northstar Research), it was revealed that 55% of teens and 41% of adults use voice search on their mobile device. That’s an increased chance of getting traffic to your site.
I don’t know about you, but whenever I don’t know how to spell something I use Google voice (user preference), and when I need to find something or want to buy something but I don’t know who sells it, I use Google voice as well. Since voice search has been improving, whenever I say Philly instead of Philadelphia, it displays my words and shows related topics, etc. This makes a huge difference, because now I know I don’t have to type Philadelphia anymore, and I also don’t need to do any extra steps to get to the search bar. Either from Google devices (and apps) or Apple, all I need is a simple launch phrase to say what I need to find and, BOOM, my results show up exactly as I said them.
Voice search is even coming to computers! With the new Windows 10 update, users are now able to talk to Cortana and ask her anything they want. She does exactly the same thing as on a mobile device, but for desktop or laptop. Although I will admit it can make things more difficult for marketers to leverage their website on search. Due to voice search queries tending to be longer and a bit more precise, this will require you to focus on optimizing more long tail keywords. If you get out in front of the voice search trends and understand the concept, you have a fighting chance.
While voice search is only a year old, it is a great opportunity for digital marketers and businesses to reach more customers. Mobile search has more than doubled in the last year alone, and we’ve already seen that many of those users opt to use voice search to find the information they need. Let us help you prepare for voice search. Contact our agency today!