Each major algorithm update focuses on a core aspect of your website. While there are many pieces to the algorithm that update daily, there are a few big pieces that can have drastic effects to your website.
- 2011 – Panda (Content)
- 2012 – Penguin (Links)
- 2013 – Hummingbird (Semantics)
- 2014 – Pigeon (Local)
- 2015 – Mobile Friendly Update
- 2015 – RankBrain (Google’s Artificial Intelligence to Interpret Query Intent)
There are close to 200 ranking factors, each having a different impact on the performance of your website. Every update that the search giant is making is geared toward one thing: user experience.
Every update is focused on providing the user with search results that match their intent. For our digital marketers and content specialists, this means helping your brand stand out through in-depth, fresh content.
Have you heard the phrase “content is king”? With the long-form, in-depth content we create, you’ll be able to include more semantic (similar) phrases to your core keyword, earning more links and achieving higher rankings.
At the end of the day, we make sure all aspects of your website are up to par, helping you rise above your competition and increase your ROI.