In the digital marketing industry, many professionals know that different mediums require specific writing styles and formats. As technology evolves, more media channels are being utilized to reach out to audiences. While cell phones are not anything new, websites are adapting to become mobile-friendly. With millions of users employing their mobile device to conduct internet searches and find information, it makes sense for digital platforms to develop a simplified design that allows for easier navigation.
With that being said, content for mobile readers needs to be just as engaging and relevant as content should be for desktop users. This is crucial even more now, with the recent Google algorithm update that occurred on April 21 that sorts mobile-friendly websites higher when it comes to rankings.
No matter how awesome the mobile design on your responsive website is, engaging content is what wins the audience over. There are several writing elements that need to be considered in regards to generating content that is mobile-optimized.
Use Less Images
Reading content on a desktop computer is completely different than reading it on a mobile device. On mobile platforms, readers tend to view the center and top-half of the screen first. The user’s eye is also drawn strongly to images. One tip to keep in mind is that if you want visitors to read the text, do not distract them with too many images, especially if they don’t enhance your writing topic.
Keep It Concise
Because the screen size on a mobile device is a lot smaller, the writing should be kept concise. If there are any unnecessary phrases, words, points or sentences, it is best to eliminate them from the text so that users can get the information they need without having to tap or swipe. Keeping the text long is still a plus.
Use Short Headlines
Make the headline for your mobile copy short, sweet and strong. Doing so grabs the attention of the mobile reader better than long headlines.
Pull the Reader In
The first few sentences of your mobile copy should be attention-grabbing and creative. Not all of the words in the paragraphs will fit on the small screen of the mobile device, so this is a good tactic to hook the reader so that they’ll read further, even if they have to scroll.
Use Short Paragraphs
Keep the paragraphs short! Not many mobile users have the patience to read large paragraphs. You want your website’s mobile text to keep the reader engaged.
As with all internet copy, the writing should be informative, engaging and relevant on your website’s mobile design. The search engines favor it, the readers like it, it helps with link building and it entices users to want to share it. As a content writer in the digital marketing industry, I have had to adapt my writing to be mobile-friendly. Whether you generate new content or update the content from your desktop website for your mobile design, using these guidelines will help improve user engagement. Mobile copywriting is a trend, and should be used as a strategy in digital marketing.