Facebook’s new digital assistant, “M” is currently in a beta phase where select individuals can test out the technology and feature that Facebook will be releasing in the upcoming year. What makes Facebook “M” different than Cortana, Siri, Alexa and Google Now? It’ll be driven by human operators, but Facebook hopes to track the behavior of humans so they can build an artificial intelligent system.
As a personal digital assistant, users will be able to access “M” inside of Messenger. You’ll see that your assistant will complete tasks and find information on your behalf. Using “M” will enable Facebook users to purchase items, book appointments and travel arrangements, and deliver gifts to family and friends. As users begin to see the feature on their Messenger app, they will simply tap the button at the bottom of the app to send “M” a note. The “M” will decode the message, ask follow-up questions to understand your intent, and send updates when your required task is completed. This can become a vital asset to your social media marketing.
The features sound great for Facebook “M,” but some beta testers are already complaining about the inconsistencies of this digital assistant. That is why they are in a beta phase, and will be released gradually to users as the virtual assistant technology is perfected. They will continue to increase the intelligence of this assistant and with the amount of people using Facebook on a daily basis, it may be hard at first to keep up with the demands. At times the assistant will take up to 2 hours to respond with the data the user is searching for and with inaccurate information. See this great response by Facebook “M” when a user asks a question:
User’s Question: I’m going to Chicago next week. I’m looking for a great burger. Where should I go?
Facebook “M” Answer: People rave about Command Burger; Facebook “M” provides a link to Command Burger’s website. And Facebook “M” asks do you want me to make you a reservation?
With Facebook “M” becoming more advanced when it is officially released everywhere, you may notice a jump in some referral traffic coming from Facebook in your Google Analytics. Look for the new feature to expand in the near future. Users will find tremendous value and time-saving opportunities through the assistant, making “M” a valuable asset for your business and your personal preferences.