One of the toughest marketing strategies to formulate for businesses is converting their social connections into leads. It can be quite positive to see customers and fans swoon over how much they love your products, but let’s admit it, achieving a conversion through online communication is even better. The very first step to converting your social media outreach is having a social media account for your business. So if you already have a presence on top social media sites, such as Twitter, Facebook, Google +, Pinterest, Instagram and Tumblr, congratulations – you’re already ahead.
Using social media to convert leads IS POSSIBLE! Don’t doubt your company’s online presence using social media to generate ROI. Practice these tactics to utilize valuable social media signals and channels in a strategy that will get your business the conversions you want.
Win Over Your One-Time Customers and Fans
Unlike broadcast and print, social media is a two-way channel. Responding to your customers and fans shows that you are listening to them and that you are grateful for their outreach. When your customers and fans see that you care, they can potentially become loyal customers and influential candidates.
You can even go as far as to ask your social media followers to write a review about your business or write a guest blog post for your website. You can generate leads and turn them into sales by establishing strong relationships with your connections on social media, since people are less likely to purchase from a competitor whom they have absolutely no connection with.
Provide Calls to Action
There is nothing wrong with giving your connections a little push to get them to convert and to keep them returning for more. Feel free to post and share your discounts, special offers and call-to-action incentives. Promo codes are one of the best tactics to use to convert leads on social media! Promo codes not only encourage interested leads, but they also let you track and measure the ROI for your business. If you use a separate promo code on each of your social media outlets, you’ll know which sites converted every time that promo code is used.
Put Your Trust in Writing and Sharing Content
Whether you share a piece of interesting content or publish your own to share, the article should be interesting enough that your audience will want to propagate the message. You will need to adjust the content that you post to fit each social media posting requirement. The content that you post and share is a great way to obtain soft leads (your visitor’s email addresses).
For example, you can place the content you have created behind an online form that users have to fill out in order to access the article, while sharing a link to the content on your social media accounts. Customers who have clicked on your link through your social media channels are those whose interests have already been piqued, which means they may be more willing to provide their email address to see it. Sharing and publishing content on social media also helps your business establish exposure online.
Make Your Conversion Route Clear
Are your leads able to easily figure out how to do what you want them to do (buy, donate, fill out a form, etc.)? Make sure that your social media account provides visitors with a visible opportunity to become customers. Sometimes a link to your company website is not enough. Some tips to follow are:
- Publish your phone number on all social media outlets
- Create a custom Facebook tab to encourage fans to convert
- Implement call to action strategies
If the fan doesn’t see a direct place to carry out the conversion, then you may miss out!
Identify and Measure Your Marketing Process
Not every conversion tactic for social media will work for your business, which is why it is important to keep track of and evaluate how well each strategy performs. Your resources and time should be spent on the leads that are most likely to convert. Always measure your efforts and results to formulate the most effective social media marketing plan for your business. Monitor your social media conversions by using helpful measuring tools such as Google Analytics, HootSuite Pro, Mention and Tagboard.
Social media plays a huge role in providing a strong online presence for digital marketing campaigns. Many companies are converting leads with social media marketing practices and services. With a little strategizing and strong focus, you can too.