Search engine visibility has grown vital in recent times with the advent of convenient tablets, smartphones and other mobile devices. Business owners struggle to maintain a high search ranking. To make the whole process easier, there are a few elements of search engine visibility to consider first.
- Your primary location
- The different devices people will be searching for you with
- Your customer’s social media-related connections
- The search behavior of typical consumers
There are many other visibility influences that you will find as you become more accommodated with the world of Search Engine Optimization. Start simple and then ease your way up to more complex elements of the process.
If you’ve read this far, you’re probably a business owner. Have you ever tried Googling yourself? Millions of consumers use search engines to find local businesses and niche amenities, yet many business owners neglect to solidify their local business listings on search engines. Unfortunately, a number of people don’t even know where to start, so here are some pointers to begin with, assuming you already have your own website.
First, you want to verify your business’ listing for Google in Google My Business, conveniently found at https://www.google.com/business/. Remember that even if you don’t register your business on search engines, there are other sites that will create pages in your business’ name. On some of these sites, customers can voice complaints and other critique; you want to have the chance to defend yourself, and a strong presence to help refute negative reviews. Also remember that Google has rules. You need to follow those rules or find someone that knows how to.
Recent studies have shown that internet consumers use online reviews frequently. For this reason, the next step in increasing your search visibility should be clear. You must go and claim ownership of your business on other business listing sites like Yelp, Glass Door or even Rip-off Report. You can defend negative and even bogus reviews about your company. You can provide rebuttal if you feel it’s appropriate. Feedback will bolster your positive reviews, showing potential customers that you genuinely care.
So you have all of these beautiful accounts and you’ve claimed your listings all throughout the internets. Time to rest, right? Wrong. You need a solid way to manage these listings on a regular basis to get the most out of these listings. Juggling search engine visibility with business ownership can seem overwhelming. Business owners need to monitor their listings efficiently, with proper support to solve any problems that may arise during the process.
There’s one more thing that you should really consider for your online presence—is your business’ website mobile-friendly? Google rewards mobile-friendly websites with greater search engine visibility.
You can learn how to do it yourself, or you can leave your listings and website in the hands of the experts. There’s no substitute for a truly dedicated online presence. These days, customers use the internet more than ever to find what they want. You want to make sure that you’re on that list somewhere.