Do You Need to Have a Blog on an E-commerce Website?
What is one reason you would want to set an e-commerce website live and establish your company’s brand within the Internet realm? If your answer is to get more business, leads, or sales, you have taken the first step to achieving these goals by launching your website. However, just launching a website doesn’t always mean that it will convert.
One thing that you need to do to acquire more business, leads, or sales, is to find ways in which your e-commerce website will get traffic, or people who might want to buy your products.
How can you do this?
Well, first, guarantee that your e-commerce website is as “SEO-friendly” with the help of a Digital Marketing Agency, and start marketing it!
Next, make sure that you have a blog on your website (that is also important for those who do SEO), update it on a regular basis, and share your content all over the Internet realm via social media sites such as Facebook, Twitter, Google+, and much more!
It has been said—over and over again—that Content is King.
While there are tons of factors that will affect the success of a search engine optimization campaign, one thing that is for sure is that you need to generate “buzz” about your website, services, products, and brand via some form of content marketing.
And, one simple way to do this is by blogging. So, even if you have an e-commerce website, having a blog is important because just having the products themselves will not do the trick. You need to find ways to make them stand out from the millions of other e-commerce websites that sell exactly what you do by having great content (and I am not just talking about content on your product pages, although that is really important!).
While many bigger e-commerce sites such as Amazon and eBay are seen as trustworthy, one thing smaller e-commerce websites have trouble with is making themselves seen as reliable.
Therefore, what are two things blogging will be able to do for your business? It will help make you be seen as a transparent company, and that there is someone behind the scenes!
Here are also two great reasons why it is beneficial to blog:
You’ll Establish Your E-commerce Website As Reputable!
To be honest, one thing that makes me weary about purchasing something from an e-commerce website is that I have no idea who is behind the business, nor am I sure that I am going to get my things when they say I will. Before I make a purchase, I often browse through the website and either check to see if they have an About page, a Facebook page, and even a blog. If they don’t, I think that there is something wrong. After all, I want to know more about the business and what they have to offer because this will make me feel more confident when I go to make my purchase. If I find an endless inventory, or list of products, I will probably leave the website because it wasn’t personable for me. While my experience and thoughts around this may differ from another person’s, one thing that I need to feel is that I can trust the website. By blogging, you will have one way in which you can show potential customers that you mean business, and that you are not just another e-commerce website in the crowd!
You Have The Opportunity To Get More Traffic Than You Are Already Getting!
Blogging will you acquire more traffic because if you have a Facebook page, Twitter, LinkedIn, or Google+, etc. you can post blogs to your social media sites. Plus, one reason that you should be utilizing social media sites is to create buzz about your business by posting content! If you are taking your time to blog, why not post the link to your social media sites? Posting these links will also allow your website to get more traffic because people will be clicking it to read the entire article. Then, after that, they may feel inclined to browse the other pages of your website, check out your inventory, and make a purchase!
When it all comes down to it, yes, you need a blog on your e-commerce website, and there are TONS of reasons that you do besides the few that I mentioned above.
If you want to know what they all are, and how blogging is just a piece of the Internet marketing puzzle, pick up the phone and call us here at 1SEO.com Digital Agency!