Share your story with content marketing

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Spread The Word With Content Marketing

Tell them your story and create a meaningful experience with the right content marketing strategy.

The primary focus of our content marketing strategies is to reach the right audience at the right time in the right place. At 1SEO I.T. Support & Digital Marketing, based in the Greater Philadelphia area, we craft content that tells your brand’s story, engages an audience, and manages your reputation as a means of building your business and establishing your place in the expansive online marketplace.

With a team of over 100 marketing professionals contributing to your overall content strategy, our combined experience and expertise are unrivaled amongst competing digital marketing agencies.

content marketing can take the form of videos too
content marketing

Your Customers Are Listening

Utilize powerful content to accomplish the following:

  • Create a distinct brand voice and personality
  • Develop relatability with your intended audience
  • Generate interest with persuasive writing
  • Build awareness for your brand
  • Support other collaborative digital marketing efforts (PPC, SEO, etc.)
  • Enrich your reader’s understanding of core products and services

From blogs and news articles to YouTube videos and even memes, almost everything that you encounter on the Internet falls under the overarching umbrella of “content.” When we talk about digital content marketing, however, we’re not talking about content in such broad terms. Our content marketing strategy is just as much about intent as it is content.

Client Success Story


FINDING THE ROSE AMONG THE THORNS

Go Green Lawn Services

How do you reach more people and increase conversions by 1050%? See how we achieved this and more by using a holistic makeover approach for this lawn services company.


gogreen lawn services case study

The 5 Key Roles of Content


5 Frequently Asked Questions (FAQ) About Content Marketing

1. What is Content Marketing?

Content marketing involves the creation and sharing of brand-relevant online material, such as blogs, press releases, videos, newsletters, social media posts, etc., that does not always explicitly promote a brand, but is intended to generate interest in its services or products.

2. Why should I use Content Marketing?

Content Marketing adds value and credibility to your brand while positioning you as a leader and authority figure in your industry. It keeps your business in the conversation and on the minds of your customers, keeping them engaged with your brand and drawing new and returning users to your site.

3. Does Content Marketing help my website's ranking in Google?

Content Marketing can improve your website’s reach and performance in many ways. High-quality content can perform for keywords outside of your targeted SEO campaign, broadening your site’s reach in search results. It can also attract and engage website visitors from Social Media and other parts of the web, helping to improve the on-page user experience and visitor behavior metrics, which in turn helps your performance in search results.

4. Can’t I do my own Content Marketing?

For your content to be effective in assisting your SEO efforts, it has to be high-quality, research-driven content that speaks to both the users and the search engines. It takes online research tools, analytic expertise, time, and effort to create effective content on a regular basis.

5. Is Content Marketing meant to drive traffic or increase sales?

Content Marketing is a highly flexible digital strategy that can help your business achieve a wide range of goals. From brand, service, and product awareness campaigns to lead generation and online sales generation campaigns, Content Marketing has proven to be an effective tool for accomplishing a wide variety of business goals.

The Secret Sauce of Digital Marketing

If you think of your digital marketing campaign as a recipe, consider your content to be the secret sauce. You can follow the recipe exactly, but if your final product has nothing to give it flavor, no one will want to eat it.

We combine all elements of the optimization process and use them to generate online content that is creative, original, and most importantly, engaging.

Topic Research: Gathering Our Ingredients

The first step our team will take in preparing your content marketing campaign includes thorough research. Each piece that we produce is carefully investigated, choosing topics based on current trends in your industry. When we determine the focus of your content, we consider two essential elements:

  1. Drafting – Making creative, original, and engaging content that will grab people’s attention and encourage them to share.
  2. Functionality – Optimizing your content so that it ranks high on Google and other search engines, making it more visible to more people.

Choosing the Right Style

Just as all flavors don’t pair with all types of food, we offer several different mediums of content, each of which comes with unique strengths and the ability to appeal to and engage with audiences within multiple demographics.

  • Blogs offer a brief overview of a broad topic or a deep-dive into a specific one.
  • Press Releases announce your company’s latest events, product offerings, and promotions.
  • Infographics share a few interesting facts in an eye-catching format.
  • eBooks provide a deeper understanding of a specific topic and offer long-term value.
  • Quizzes encourage interaction with a brand or product and make great social media posts.
  • Whitepapers educate your audience and offer in-depth information about a particular aspect of your business.
  • Surveys give you a glimpse into your audience’s interests, helping to inform future content strategies.
  • Videos combine music, images, and text to engage viewers in a quick, yet effective manner.
  • Newsletters are often deployed through email and are a great tool to connect with customers and increase sales.

Serving Up Content to the Right Audience

We all have preferences when it comes to the restaurants we frequent, but even more so when it comes to the online channels we populate. After putting your content through a rigorous editing process, ensuring its full optimization and potential for engagement, we find the best platforms to share it with current and future customers. When we promote your content on platforms that allow us to connect with an idealized customer demographic, we can drive sales and engagement with the click of a button.

The Tangibility of Genuine Content

Throughout your digital marketing campaign, most actions occur behind the scenes, out of sight of your customers or clients. While these elements play vital roles in developing a sound and effective marketing campaign, you need something to cross the eyes of the consumer. The content we produce is directed at your target audience, presenting an opportunity to speak directly to potential customers in a way that will shape their perception of your business.

Our team of digital marketing content strategists work tirelessly to not only drive more traffic to your website, but also to encourage the conversion from potential clients to loyal customers.

Find Out What Our Content Marketers Can Cook Up for Your Next Campaign

At 1SEO I.T. Support & Digital Marketing, we’ve gathered years of experience developing some of the best content on the internet today. Our digital content marketing and production strategies, in close collaboration with our social media marketing campaigns, are proven to drive engagement in the digital space. Our team of writers, researchers, and strategists in Bucks County are dedicated to communicating your vision in a way that captivates potential customers, encouraging them to not just purchase your product, but become a customer for life.

Contact the 1SEO team today to find out what a fine-tuned approach to content marketing can do for your business!

finding good content marketing in the form of blogs and press releases
digital marketing ebook

The 5 Building Blocks of a Successful Digital Marketing Campaign

Digital marketing — you’ve heard the term, but do you know what it means? In today’s world, you’re setting yourself up for failure if you’re ignoring your online presence. Learn what goes into a successful digital marketing campaign and how you can use it to your advantage.