In SEO, there are two main factors that contribute to the success of your campaign. That’s links and content. Authoritative, quality content that adds value to your brand will attract quality links, which will improve your SEO.
As we get ready to change over our calendars and budget for the year ahead, what aspects of marketing should you be focusing on?
Voice Search on the Rise
Voice search is primed to be the center of attention in 2017. While about 20% of US searches are conducted through voice, and that trend will continue to grow with the releases of new digital assistants like Google Home, this presents a huge opportunity for your marketing campaign.
For local businesses, you can optimize your website to help your brand be found through voice search. In a convenient way to search, your potential customers or clients will ask their assistant, “Where is the best pizza place near me?” or say a demand like, “Find a landscaping company near me.” It’s a convenience factor.
The more you optimize your website for local listings and local-based queries, the better your chance of gaining business from voice searches.
The key factor you’re facing is how to land a featured snippet. While queries that involve a quick answer, recipe directions, or movie show times, for example, will be more effective at landing a featured snippet, the rise of voice search will result in more businesses being featured.
Find new and innovative ways to include video in your marketing strategy. As the younger demographic continues to grow, you can’t afford not to.
Mobile, Mobile, Mobile
As Google continues to advance and work on its indexing, we have recently seen the switch to a mobile-first index. Mobile search has risen to include over 60% of searches. We make sure your campaign is optimized for mobile so you’re able to take advantage of this initiative.
This includes a look at accelerated mobile pages that load instantaneously for a unique user experience. AMP is used for a certain type of content like news articles or publishers.
You must have a mobile website that offers a clean design and entices interaction with your brand. It’s going to be a leading factor in the future of digital marketing.
With the year coming to a close, think about how your strategy is changing going into the New Year. Your users are still searching. It’s the way they’re searching that is being modified.
They’re consuming content quicker, arriving at the answer with as little effort as possible. If you’re providing a convenient solution to their problems and finding a way to answer their questions quickly, you’ll be in good shape.
There are certain areas that you just can’t ignore. If you think about getting to the forefront of optimizing for digital voice assistants, you’re headed in the right direction.
Stay committed to achieving your goals. We know it’s going to be an exciting year. How can we help you dominate your industry and rise to the top of search results in today’s voice search and mobile world? Get in touch with us.