In the past few years, there have been drastic changes related to digital marketing and online marketing campaigns, as well as in search engine optimization. With the advent of Google’s Penguin, Panda and Hummingbird algorithms, it’s more important than ever to have powerful, original content with useful information, strong links and accurate grammar & terminology.
It’s a necessity that this content be written professionally and knowledgeably. In this business we write for companies that support families and communities, and the content needs to be written with the company’s audience, product and profession in mind.
Another thing we always focus on is the return on investment clients will receive from their digital marketing campaign. We achieve this through using the best practices related to SEO, Link Building, Pay-per-click campaigns and more.
This is where content co-development comes into play. Digital content writers (like myself) know what needs to be done to appease Google and other search engines. We also understand that new SEO is focused on return-on-investment (ROI) and this process can take time.
What content writers need most is information on your business. Even the most experienced technical, medical and legal writers need background information and good sources to start their work from. It’s important that if you want results and return-on-investment from the content you are producing, that you carefully work with the people developing it to get what you want, need and deserve as a part of our client family.
How can this be done? There are many solutions. One great way to start co-developing content with your content writer is to start a shared document on a program like Gmail or Office 365.
Here’s an example of a shared document and how you might phrase it as you co-develop content.
These shared documents can have anything from rough drafts for review to complete lists of potential topics, talking points and reliable sources. With co-development, the possibilities are endless.
For those of us who aren’t as confident with shared documents, files can be shared through careful correspondence using e-mails and phone calls – having direct contact with your content writers is a great way to make them feel more confident and comfortable producing content for your business, and confidence will come through in the quality of the fully-developed end product.
The days of paying someone a small fee to write a piece of online content for you and forgetting about it are over. There’s no shortage of people online offering shady content and link-building deals for $200 or under. It’s your responsibility as a business owner to realize these offers are usually either a scam, or extremely misleading.
Having a flexible budget and putting in some time to work with your content writers will pay off in the long run significantly. Often, people ask for flat fees, perfectly predicted production schedules and instant gratification. However, these things are not practical for developing a truly effective digital marketing campaign.
Through Hummingbird, Google can broaden search terminology. For example “rain coats” could be seen as “rain jackets” or “rain attire”.
SEO takes time, and building a website is not something that can have a flat fee stamped onto it. You must consider many things: your SEO optimized online content, as well as pay-per-click accounts, development of infographics, the link building process, content development and web development. If your website has been penalized by Google, and you need to get back in their good graces, this process can be even more of an endeavor.
Your business is your livelihood, and you have probably spent years building it. Consider that there are many best practices and rules that go along with effective SEO. When you consider Google algorithms like Panda, Penguin, Hummingbird and Pigeon, there is a lot to know and comprehend in the world of SEO. That’s where your content writer’s experience lies.
When you combine your passion for your business, with the experience, dedication and proven results from 1SEO.com, great things await for your business in the lines of growth, expansion, conversions and returns on investments.